Marketing Specialist / Employee Benefits

Full Time • Cleveland, OH, United States of America

55,848 - 70,716 (Yearly) Added 3 days, 10 hours ago

Summary

LOCATION

Oswald Companies, Employee-owned, Independent Company

QUALIFICATIONS

Bachelor's degree in English, Marketing, Graphic Design, Journalism or related field, 3-5 years of marketing experience, excellent written and verbal communication skills, proficiency in digital marketing tools, and strong analytical skills.

RESPONSIBILITIES

Develop marketing materials, conduct market research, manage production of collateral, coordinate industry events, maintain website and social media, build relationships with stakeholders, and create thought leadership content.

INDUSTRY

Risk Management and Insurance Services

SHORT DESCRIPTION

Seeking a dynamic Employee Benefits Marketing Specialist to enhance brand awareness by creating quality content and collaborating with stakeholders in a fast-paced environment.

Would you like to take ownership in a dynamic, high-growth business that truly walks the talk?

Oswald Companies seeks goal-driven professionals ready to take their career to the next level.

Job Summary:

We are seeking a dynamic and experienced Employee Benefits Marketing Specialist to join our team at Unison Risk Advisors. The ideal candidate will be responsible for turning thought leadership into quality content that will raise our brand awareness. This role requires strong written communication skills and an ability to decipher difficult or technical concepts into easy-to-read articles, case studies, marketing materials, marketing campaigns, etc.

A Day in the Life:

Collaborate with key stakeholders to develop marketing materials that support sales initiatives and drive sales growth
Conduct market research to identify trends, opportunities, and competitive analysis.
Manage the production of marketing collateral, including brochures, flyers, and newsletters.
Coordinate and participate in industry events, trade shows, and webinars.
Maintain and update the company's website and social media platforms with relevant content.
Build and maintain relationships with key stakeholders, including internal marketing department, graphic designers, and employee benefits professionals.
Manage the creation and distribution of thought leadership articles to establish the company as an industry leader.
Develop case studies to showcase the success and impact of our benefits products and services.
Assist in the creation and measurement of marketing campaigns, including digital marketing, social media, email marketing, and content marketing.

Performance Metrics:

Campaign Performance: Measure the success of marketing campaigns through key performance indicators (KPIs) such as click-through rates, conversion rates, and return on investment (ROI).
Customer Engagement: Track customer engagement metrics, including website traffic, social media interactions, and email open rates.
Market Penetration: Assess the effectiveness of market research and competitive analysis in identifying new opportunities and trends.
Content Effectiveness: Evaluate the impact of marketing collateral, thought leadership articles, and case studies on brand awareness and customer perception.
Stakeholder Collaboration: Monitor the effectiveness of collaboration with key stakeholders in developing marketing materials and strategies.

What You’ll Need:

Bachelor's degree in English, Marketing, Graphic Design, Journalism or related field.
Minimum of 3-5 years of experience working in a fast-paced environment with proven related experience.
Excellent written and verbal communication skills.
Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
Ability to work independently and as part of a team.
Strong analytical and problem-solving skills.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Preferred Qualifications:

Experience with CRM systems and marketing automation tools.
Knowledge of compliance and regulatory requirements in the insurance and/or healthcare industry.

Who is Oswald?

Oswald is a 129-year-old company that creates a world of protection around the lives and businesses of our clients.

We are an independent, employee-owned company. So, essentially, you own your own success in a personally and financially rewarding opportunity.

Inclusivity is a priority. We foster an environment of collaboration and belonging where our Employee-Owners thrive on their unique path. Our diverse talent reflects the communities and clients we serve, while driving unmatched risk and insurance innovations.

Our people-first culture and client service excellence have built our reputation of integrity, resourcefulness, and a relentless care for our clients and employees. Don’t believe us? Ask your friends, colleagues, and mentors about Oswald. There’s a reason Oswald has been named a Top Workplace for nine consecutive years.

What you’ll get...

At Oswald, you will have the opportunity to build a long-term career with unlimited growth potential. Aim high, work hard and we’ll help you achieve your goals.

At Oswald, you will experience our caring work environment. We care about our Employee-Owners, we care about our customers, and we care about the world around us. Our caring personality comes to life in the form of volunteering in the community. We even give employees paid time off to volunteer with an organization of their choice.

At Oswald, you will achieve a work-life balance. We care about your physical and emotional well-being, so work-life balance is encouraged and practiced. We understand you have a life outside of work, and we want you to live it.

At Oswald, you will have access to a world-class Total Rewards package. We truly value our people, which shows in our compensation, benefits, and perks.

In addition to competitive pay, we have designed a performance-based annual incentive program. All employees are eligible to earn a bonus by meeting performance objectives.
Comprehensive medical, dental and vision plans and numerous supplemental benefit offerings.
Paid time off annually and a sabbatical at every 10-year service anniversary.
Ownership in the company in the form of company stock (discretionary profit-sharing and 401(k) match contribution)
Assistance with parking expenses, discount programs for area services/experiences, and financial support for professional development and licensure/designations
Access to specialized leadership development programming designed to take your career to the next level.
And so much more!

To learn more about Oswald, our culture and everything we have to offer, visit us on

Oswald, a Unison Risk Advisors company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic.

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