Marketing Specialist - Salt Lake City

Title: Marketing Specialist

Location: Salt Lake City

About Lumenis:

Lumenis is a global leader in the field of minimally invasive clinical solutions for the Ophthalmology and Aesthetic markets and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).

Read more at http://www.lumenis.com.

Position Overview

We are seeking a motivated and innovative marketing specialist to manage and execute strategies that drive growth across both disruptive and legacy product lines. This role requires a strong focus on tactical marketing initiatives and full admin support, including managing industry tradeshow participation, promoting workshops and meetings, and developing multi-channel campaigns to enhance brand awareness.

As a cross-functional team member, you will work closely with the marketing leadership team and global colleagues to deliver measurable business value and achieve revenue goals. If you're passionate about marketing, thrive in a collaborative environment, and have the skills and experience to succeed, we'd love to hear from you.

Job Responsibility:

Event Management:

Plan and execute participation in industry tradeshows, virtual events, webinars, and workshops.

Drive high-volume attendance and engagement at sponsored activities from inception to completion.

Develop and manage promotional campaigns to generate leads and build brand awareness.

Content Development:

Create marketing materials, presentations, and communications for product launches, campaigns, sales meetings, and tradeshows.

Revise and update existing collateral, leveraging digital formats whenever possible.

Campaign Strategy & Execution:

Implement integrated marketing campaigns using traditional (print, collateral, direct mail) and digital (social media, email, SEO/SEM, digital advertising) tactics.

Manage media plans, editorial calendars, and internal/external communications.

Collaboration & Coordination:

Partner with US and global Marketing & MarCom teams to shape overarching strategies.

Work with external vendors to ensure smooth execution of marketing programs within scope and budget.

Performance Analysis:

Track and report campaign effectiveness using ROI analytics and dashboards.

Monitor sales objectives, budgets, advertising, and promotional activities.

Administrative Tasks:

Maintain updates in Salesforce, forecast budgets, manage expenses, and submit activity reports.

Qualification required:

• Bachelor's degree in Marketing, Advertising, Public Relations, Communications, Business Administration, Graphic Design, or a related field.
• 2-3 years of professional B2B marketing experience, with a strong understanding of event management and communications.
• Prior experience in healthcare or medical devices is a significant advantage.
• Proficiency in marketing software (Adobe Creative Suite, Salesforce, HubSpot) and tools (Web analytics, Google Ads, etc.).
• Highly creative, strategic, and able to devise engaging campaigns.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Collaborative team player with excellent communication skills.
• Ability to travel to attend and support relevant tradeshows and events.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

The job description outlined above reflects general details as necessary to describe the primary functions of this job and the level of knowledge and skill typically required but should not be construed as an all-inclusive listing of work requirements. Individuals may be asked to perform duties other than those mentioned above in order to cover absences or relief in the appropriate department to equalize peak work periods or otherwise balance the workload.

Applicants responding to this posting must be able to provide proof of eligibility to work in the United States.