Marketing - Sr. Director/Director, Influencer
LOCATION
Potentially remote or hybrid, specific location not mentioned.
QUALIFICATIONS
Proven experience in Influencer Marketing, preferable in fashion/retail; strong strategic collaboration skills; commitment to Aritzia's values; ability to inspire and set clear objectives for the team.
RESPONSIBILITIES
Lead the Influencer team in defining strategy, selecting influencers, managing relationships, allocating products, producing authentic content, and measuring program effectiveness while ensuring alignment with corporate objectives.
INDUSTRY
Fashion/Retail
SHORT DESCRIPTION
As Director of Influencer for Aritzia, lead a team to enhance brand awareness through effective influencer partnerships, develop strategies, and foster growth opportunities for both the brand and the team members.
- Define the strategic approach for our Influencer channel
- Establish the strategic approach for individual activations
- Determine and select the network of Influencers we want to work with
- Establish relationships and build our Influencer network
- Intentionally allocate the right product to the right Influencer
- Produce elevated, authentic, and consistent assets
- Seamlessly manage and measure our Influencer programs and activations
- Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience
- Proven and best-in-class skills, applicable certifications, education and/or experience in Influencer Marketing, preferably within the fashion/retail landscape
- A commitment to learn, apply, champion and enrich Aritzia's Values and Business and People Leadership principles
- The skills to collaborate strategically with cross-functional partners in the pursuit of shared business outcomes
- The ability to set clear objectives and design a strategy that inspires the team
- A dedication to quality and investing in results and new business opportunities that add value
- A deep understanding and commitment for the industry in which we operate
- Product Discount — Maybe you’ve heard of our famous product discount? Or our exclusive private shopping events? You have now.
- Aritzia Virtual Wellness — Because your health, happiness and safety matter, we provide 24/7 resources to support you in your wellbeing goals, whether they’re physical, mental, social or financial.
- Aspirational Workplace — Our offices are specially designed to be spaces of creativity, productivity and inspiration. They’re also dog friendly. Woof.
- The Extras — We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, and self-care promos.
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