Marketing Strategist

Job Summary

To develop and execute growth marketing strategies for assigned institutes and platforms. Assists with marketing planning, research, and analysis to develop a comprehensive marketing positioning strategy for assigned institutes and platforms. Utilizes analytical and critical thinking to interpret data and understand and respond to industry and market trends as they relate to relevant clients. Monitors and evaluates marketing strategies, plans, messaging, and programs to maximize revenue growth and market share. Establishes effective relationships with institute and platform leadership to work toward a shared purpose by collaborating, partnering, and cooperating with others to accomplish goals

Job Duties

• Helps develop proactive marketing strategies, marketing plans, and initiatives to attract and retain customers (patients and members) to Geisinger, support business strategies for assigned clinical institutes and local platformS.
• Understands the business objectives of the organization at the system, institute, and platform level and apply that understanding to marketing strategy development.
• Identifies, evaluates, and recommends geographic market and product and service opportunities based on market need.
• Convert those needs into value-added marketing communication strategy through a team approach with institute and platform leadership.
• Keeps abreast of the regional competitive environment, clinical advances, technological enhancements, and industry trends.
• Alerts marketing director of issues that may negatively affect Geisinger’s brand or services in the region.
• Works with dedicated project managers for implementation of specific marketing plans.
• Tracks and reports return on investment.
• Metrics might include: new patients, number of referrals, revenue generated, enhanced perception, number of media hits, ad equivalency, attendees, and web hits.
• Manages expectations for department stakeholder and clients.
• Develops collaborative working relationships with leadershipand department peers to create cross-functional teams in support of marketing plan implementationother key partners to align marketing effort with business objectives.
• Maintains excellent working relationship with institute and platform leadership, managers, staff, and physicians.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

Remote Work From Home (WFH) Option. Must be commutable to North East and North Central, Pennsylvania as business needs require.

Client Relations, Analysis, Strategy Development and Monitoring experience in Healthcare environment preferred.

Employee Value Proposition: Opportunity to collaborate with a full team of

Marketing subject matter experts utilizing the latest digital technologies.

Education

Bachelor's Degree- (Required), Bachelor's Degree-Marketing/Public Relations (Preferred)

Experience

Minimum of 5 years-Related work experience (Required)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.