Marketing Strategist

About Saxum

Saxum is an integrated agency specializing in strategic communications and marketing. Our mission is to strengthen bedrock industries and institutions serving citizens, community, and country. We honor foundational legacies while embracing innovation to build bold, enduring futures.

At Saxum, change isn’t just an expectation—it’s how we work. We foster curiosity, collaboration, and accountability, creating an environment where our team thrives and delivers bold, innovative solutions.

Our values are BOLD:

• Brave – We speak up, stand up, and act when others stand still.

• Original – We champion new ideas and embrace unique perspectives.
• Lively – We love our work and celebrate our community.

• Driven – We move with a constant sense of urgency.

Saxum offers a competitive benefits package, including health, dental, and short-term disability insurance, PTO, IRA retirement plans for team members. Recognized as one of Inc. 5000’s fastest-growing businesses since 2012, we’re committed to excellence and innovation.

Job Description

The Marketing Strategist will play a critical role in developing and executing integrated marketing strategies across paid, owned, and influencer channels. This role combines cross-functional expertise with a strong foundation in content strategy and writing to craft compelling, results-driven campaigns.

Reporting to the Director of Networked Media, the Marketing Strategist will contribute to channel strategies, create content that drives engagement, and collaborate across internal teams to deliver innovative solutions for clients. This role is ideal for someone who thrives in a fast-paced environment and is excited to flex across multiple disciplines.

Key Responsibilities

Content Strategy and Writing

• Lead the development of content strategies that align with client goals and resonate with target audiences.

• Create high-quality, impactful content, including campaign messaging, web copy, email, social posts, thought leadership, and more.
• Ensure all content is optimized for channels, platforms, and audience needs, incorporating SEO best practices.

• Collaborate with creative teams to ensure content supports visual and storytelling elements.

Channel Expertise

• Develop and execute cross-channel marketing strategies, including paid, owned, and influencer marketing.

• Support or Lead owned media efforts, including website optimization, email campaigns, and social media (community management, posting, monitoring).
• Collaborate with internal teams to integrate content, digital, and media strategies into cohesive campaigns.
• Identify innovative opportunities in content creation, digital platforms, and media trends to drive client growth.
• Identify and activate creators who align with client goals and manage influencer marketing.

• Stay informed on the latest tools, platforms, and technologies across marketing disciplines.

Client Collaboration

• Partner with account teams to align marketing strategies with client objectives and KPIs.

• Present strategies, content recommendations, and campaign results to clients in a clear and compelling manner.

• Build strong relationships with clients, ensuring trust and alignment throughout the project lifecycle.

Performance and Reporting

• Lead reporting efforts for campaigns, synthesizing data from multiple sources (paid, owned, and influencer channels) into actionable insights.

• Create and deliver performance reports that clearly articulate ROI, key findings, and recommendations for optimization.
• Develop analytics frameworks to measure success across channels, aligning metrics with client KPIs and objectives.

• Continuously refine strategies based on performance data, audience feedback, and emerging trends.

Requirements

Qualifications

• Experience: 5+ years in marketing, communications, or content strategy, with experience across paid, owned, and influencer channels.

• Agency Experience: Prior agency experience is strongly preferred.

• Education: Bachelor’s degree in marketing, communications, journalism, or a related field is preferred but not required.

Skills & Expertise

• Exceptional writing and editing skills, with the ability to craft compelling content for diverse channels and audiences.

• Proficiency in content strategy, including audience research, editorial planning, and SEO optimization.
• Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic DSPs) and digital tools (Google Analytics, HubSpot, WordPress, Webflow or similar).
• Familiarity with influencer marketing platforms and best practices.

• Strong analytical mindset, with the ability to interpret performance data and translate insights into action.

• Agile and adaptable, with the ability to work across multiple projects and teams simultaneously.