Marketing Team Lead

General Purpose:

The Marketing Team Leader is responsible for helping develop, implement, and execute strategic marketing plans and initiatives for the entire organization (including vertical markets under the ForeverLawn umbrella) in order to build the ForeverLawn brand, attract new dealers, and support existing ones.

As a member of the Marketing/Creative team, this individual will report to the Creative/Marketing Director for guidance and direction while still making autonomous decisions. He/She will play a critical role in aligning creative direction with the company’s strategic goals.

Responsibilities:

• Help support all marketing campaigns for ForeverLawn, its sub brands, dealer network, and internal teams

• Lead the development and day-to-day activities of internal marketing team in areas of graphic design, digital, creative, and content marketing, social media, and communications

• Implement strategy, both individually and in conjunction with leadership

• Ensure the company communicates the best possible messaging to attract prospective customers, garner interest for dealership opportunities, and retain/support existing dealers and partners

• Represent the marketing team to cross-functional groups including product management, sales, and dealer support

• Update leadership team on the progress of various marketing initiatives and campaign results

Essential Duties

• Manage and coordinate marketing initiatives, creative staff, and interdepartmental communication

• Prioritize, delegate, and organize incoming and outgoing projects/requests among team members

• Collaborate with media organizations and advertising agencies on cooperative partnerships

• Brainstorm ideas for new campaigns as well as tactics to improve brand marketing and exposure

• Implement market research efforts to assess the viability of current and existing products/services

• Collaborate with other departments to produce effective strategies and content

• Monitor current campaigns, ensuring team efficiency for meeting deadlines and complete necessary tasks.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Intimate understanding of traditional and emerging marketing channels, including but not limited to: print, digital, SEO, social media, etc.

• Experience and understanding of graphic design

• Excellent verbal and written communication skills

• Ability to think creatively and innovatively

• Strong project management, organizational, and decision-making skills & prior use of project management platforms.

• Professional judgment and discretion that comes from experience in the field

• Analytical skills to forecast and identify trends, challenges, and opportunities

• Familiarity with trends, technologies, and methodologies in graphic design, web design, print, digital marketing, etc.

Miscellaneous

• Devotes appropriate attention to ForeverLawn objectives as assigned, ensuring that such goals are met or exceeded

• Maintains a record of acceptable attendance and punctuality

• Other duties as assigned

Education, Experience and Certifications:

• Bachelor’s degree in Communication, Public Relations, or Marketing, or equivalent experience

• 5+ years of digital and print marketing experience

Working Conditions:

While performing the essential functions of this job, a team member will be in a creative and interactive environment where collaboration is encouraged and expected.

Company Overview

ForeverLawn is a producer and distributor of high-performance synthetic grass solutions. Headquartered in Louisville, OH, ForeverLawn supports nearly one hundred independently-owned dealerships throughout the United States and Canada. We provide our customers with uniquely-designed products for applications including from residential/commercial landscapes, playgrounds, putting greens, pet facilities, and athletic fields.

We have built our business on the core values of Integrity, Quality, and Innovation and hold principles above profits. We see excellence in everything we do, from innovative product development to outstanding customer service in every interaction. We have assembled a fun, engaging team and pride ourselves on helping others use their gifts and talents to capitalize on opportunities. We work hard, play hard, and we like to win.

Job Type: Full-time

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: In person