Marketing Technology Associate

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The MarTech Associate will join the Growth Marketing team at Peacock, supporting the Marketing Technology team. They will directly enable the product management of Peacock’s MarTech stack. A successful candidate for this position will have experience writing business requirements, grooming the product backlog, and identifying & triaging technical issues. They will also be responsible for hands on management of vendors that oversee creation, testing, and maintenance of UTM tracking codes across all marketing campaigns.

Reporting to a Marketing Technology Product Manager, the MarTech Associate is expected to become the “go-to” person for new intake requests and requirements – proactively identifying pain points that can be solved through system enhancements, assisting with running initiatives from concept through launch across both proprietary platforms and third-party vendors, and acting as a tier 2 level of support for production issues. To launch innovative and creative solutions to streamline processes, workflows, and improve automation, they will partner with marketing vendors, internal business teams, and developers.

The ideal candidate for this role will have some experience working with agile teams, and will possess strong decision-making skills, attention to detail, ability to lead others, and interpersonal skills acting as a liaison between business units (CRM/ email marketing, Retention Media, Paid Media, Acquisition, Promo, Analytics, and Decision Sciences).

Responsibilities:

• Manage small- to medium-scale initiatives and assist on large-scale projects including coordination with multiple stakeholder and development teams, risk identification, mitigation, issue tracking and resolution.
• An understanding of digital marketing best practices and the channels utilized in a digital marketing campaign.
• Lead agile requirement sessions with vendors and internal teams.
• Monitor and test new features to ensure they align with business requirements prior to production releases.
• Support digital marketing teams (Acquisition, Engagement & Retention, Partnerships, Symphony partners, etc) to implement standardized and customized tracking for campaign initiatives
• Design QC protocols to ensure effective campaign launches and enablement of post-campaign analysis.
• Communicate directly with stakeholders of all levels through written and verbal mechanisms.
• Act as second level of support to marketing teams for production issues in MarTech platforms by opening & tracking bugs through JIRA.

Qualifications

Requirements:

• 1+ years of experience as a Product Analyst or Associate Product Manager in an agile environment (or comparable).
• Familiar working in Advertising/Media industry.
• Familiar with Marketing Technology vendors such as mParticle, Braze, Movable Ink
• Ability to distill large sets of data into actionable stories
• Quick study of new technologies.
• Ability to translate business requirements into clear user stories.
• Ability to collaborate with the Tech and Dev teams to work through issues.
• Ability to roll up detailed information into a format relevant to multiple levels, including the Executive Leadership Team.
• Ability to work closely with other impacted groups and gain consensus on integrated features.
• Familiar with Project Management tools such as AirTable, Smartsheet, or Jira
• Strong writing & critical thinking skills
• Google marketing platform or Adobe Analytics experience is a plus

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $100,000 - $130,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.