Marketing Technology Lead
LOCATION
Not specified
QUALIFICATIONS
Bachelor's degree in Marketing, Business, or related field (STEM degrees preferred), 3+ years of experience in digital media or ad operations, familiarity with ad servers and programmatic tools is beneficial.
RESPONSIBILITIES
Align ad tech strategy with marketing goals, manage and optimize marketing technologies, oversee service level agreements, collaborate with vendors for platform enhancements, troubleshoot operational issues, ensure cost and resource efficiency, and foster strategic partnerships.
INDUSTRY
Telecommunications and Media
SHORT DESCRIPTION
Seeking a Marketing Technology Lead to optimize marketing technologies, ensuring seamless platform integration and operational excellence while driving cost and resource efficiency for Boost Mobile and Gen Mobile brands.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Key Responsibilities:
- Technology Strategy Alignment: Collaborate with the digital marketing and IT teams to identify technology needs, support strategic initiatives, and ensure the ad tech stack aligns with marketing goals and campaign objectives
- Platform Integration and Optimization: Manage the integration and or operation of ad tech tools in the marketing ecosystem, ensuring technical compatibility, operational efficiency, and optimal campaign performance (Invoca, Adobe CDP, Flashtalking, Unbounce, The Trade Desk, etc..)
- Service Level Agreements (SLAs): Establish and monitor SLAs with vendors, ensuring high levels of service reliability and responsiveness to operational requirements
- Operational Support and Troubleshooting: Work with vendors and internal teams to resolve any technical or service issues, ensuring platforms operate seamlessly within campaign workflows. (Invoca, Adobe CDP, Flashtalking, Unbounce, The Trade Desk, etc..)
- Platform Enhancements: Collaborate with vendors to explore feature enhancements, ensuring tools evolve to meet emerging marketing and business requirements
- Cost and Resource Optimization: Regularly assess vendor services and platform performance to ensure cost-effectiveness and operational alignment with budget goals
- Cross-functional Collaboration: Work closely with IT, marketing, procurement, and other internal teams to maintain cohesive, well-supported workflows and integrate vendor tools with broader company objectives
- Strategic Partnerships: Identify and foster strategic partnerships with key vendors, building long-term relationships that support digital innovation and growth
- Bachelor’s degree in Marketing, Business, or related field, STEM degrees preferred
- 3+ years of working experience in any industry
- Experience in digital media or ad operations; familiarity with ad servers (e.g., Google Campaign Manager) and programmatic tools (e.g., Flashtalking) is beneficial
Skills and Qualifications:
- Attention to Detail: Strong ability to detect discrepancies in campaign data to maintain smooth operations
- Organizational Skills: Highly skilled in managing multiple campaigns simultaneously with effective time management
- Technical Aptitude: Familiarity with tracking tags, and basic SQL, HTML, CSS, and JavaScript is a plus.
- Communication: Strong written and verbal communication skills to work effectively with internal teams and clients
- Problem-Solving: Quick, effective solutions for campaign-related issues
- Analytical Mindset: Comfortable with data analysis to support informed adjustments and improvements
- Team Collaboration: Strong team player, contributing to knowledge sharing and collective success
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
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