Marketing and Events Manager

A leading South Florida hospitality company is seeking a full-time, experienced Marketing & Events Manager to oversee event marketing, coordination, and execution for our dynamic, high-energy venues. Based in Downtown Miami, the ideal candidate will be creative, highly organized, and resilient under pressure, with a strong network of local contacts and an in-depth understanding of Miami’s vibrant social scene, cultural trends, and nightlife.

If you thrive in fast-paced environments, have a keen eye for detail, and can take charge of projects from concept to completion, we want to hear from you. This is a high-impact role that requires both leadership and a hands-on approach to managing marketing initiatives and events that leave a lasting impression.

Key Responsibilities

Event Planning, Coordination, & Marketing

• Conceptualize, plan, and execute events for assigned venues, ensuring smooth coordination of logistics, entertainment, and on-site production.

• Lead marketing strategies for each event, working closely with creative, social media, and production teams to ensure consistency with brand standards and creative output.

• Collaborate with the Production Manager to conceptualize and implement event décor and production setups, ensuring optimal execution.

• Maintain a weekly audit of the event calendar, strategically placing and optimizing events for maximum impact and visibility.

Creative Marketing Strategy & Team Collaboration

• Develop and contribute innovative marketing strategies, ensuring all digital, social media, and PR campaigns are on-brand and captivating.

• Lead cross-functional collaboration with design, social media, digital advertising, web, and public relations teams to align messaging and strategies across all channels.

• Provide clear creative direction for artwork, ensuring designs are eye-catching, on-brand, and contribute to successful event promotion.

• Work closely with the social media team to review scheduled posts across all platforms

(Instagram, Facebook, TikTok, Google My Business, LinkedIn, etc.), ensuring alignment with the marketing strategy.

• Collaborate with the digital advertising team to oversee paid campaigns on Meta, Google, TikTok, Yelp, and TripAdvisor.

Influencer Relations & Community Engagement

• Foster and expand local influencer partnerships and media relationships, ensuring visits and collaborations are aligned with event marketing and social media efforts.

• Identify offsite promotional opportunities and assist in the coordination and execution of community engagements that drive foot traffic to venues.

• Consistently monitor and analyze local social trends, identifying new opportunities for collaboration, event themes, and marketing strategies to keep the venue relevant in Miami’s dynamic scene.

General Marketing & Brand Consistency

• Ensure consistency in the customer journey, from the first interaction with marketing materials to the event experience, pinpointing areas for improvement and optimizing customer touchpoints.

• Coordinate all on-site promotional materials, including branded signage, menus, apparel, and venue décor.

• Lead event reporting efforts, providing weekly updates on event attendance, sales, and marketing performance metrics.

• Proactively manage the marketing budget, ensuring all marketing initiatives and events stay within financial constraints.

Meetings & Reporting

• Attend weekly meetings with the marketing, PR, operations, and production teams to ensure seamless collaboration and strategy execution.

• Provide weekly reports on event success, attendance, marketing impact, and budget adherence to directors and stakeholders.

Key Qualifications

• 2-3 years of hospitality marketing experience, with a strong focus on event marketing and coordination.

• In-depth knowledge of Miami’s social scene, including local venues, bands, DJs, influencers, and emerging cultural trends.

• Proven track record of managing high-pressure projects with tight deadlines, while maintaining creativity and quality.

• Exceptional organizational skills, with the ability to manage multiple projects simultaneously without missing a detail.

• Ability to work in a high-pressure environment, meeting tight deadlines and leading cross-functional teams to deliver results.

• Strong leadership skills, with the ability to take charge of projects and motivate a team.

• Experience in digital marketing (including Meta, Google Ads) and proficiency in social media platforms (Instagram, TikTok, Yelp, Facebook).

• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or similar creative tools.

• Bilingual (English/Spanish) is a plus.

Preferred Qualifications

• Extensive knowledge of South Florida's hospitality landscape, including local influencers, music genres, and cultural trends.

• Experience working with event production teams, managing décor, setup, and entertainment for both large and small-scale events.

• Ability to stay ahead of digital and social trends, ensuring our venues remain relevant and competitive in a constantly evolving market.

• Proven ability to manage and grow influencer partnerships, with a solid network of Miami-based contacts.

• Experience with public relations and coordinating press visits to maximize event exposure.

Compensation

• $80,000 - $90,000 annually, based on experience.

Job Type: Full-time

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 10 hour shift
• 8 hour shift
• Day shift
• Monday to Friday
• Weekends as needed

Application Question(s):

• What would you consider your strengths? Please be as detailed as possible.
• Have you worked in a Marketing team (or Agency) where you've been required to manage the overall marketing of multiple venues? If yes, please be as detailed as possible.

Education:

• Bachelor's (Required)

Experience:

• Event, Nightclub, or Restaurant Marketing Management: 2 years (Required)

Language:

• English (Required)

Ability to Relocate:

• Miami, FL: Relocate before starting work (Required)

Work Location: In person