Marketing Director

Job Overview:

We are seeking a creative and results-driven Marketing Manager to lead the full cycle of marketing initiatives for an exciting and dynamic Interactive Art Museum. In this role, you will be responsible for developing, implementing, and optimizing comprehensive marketing strategies aimed at increasing brand awareness, driving visitor engagement, and maximizing ticket sales. You will manage a flexible schedule with full benefits and collaborate closely with our creative and operations teams to ensure a consistent, captivating brand experience.

Key Responsibilities:

• Marketing Strategy Development:

o Create and execute a data-driven marketing plan that aligns with the museum's

goals for increasing foot traffic, digital engagement, and overall brand recognition.

o Develop promotional campaigns for exhibits, events, and special experiences.

o Implement strategies for both online and offline marketing channels, including

social media, email marketing, and traditional advertising.

• Full-Cycle Marketing Campaigns:

o Manage marketing initiatives from ideation to execution and analysis.

o Design and oversee social media, content creation, and digital advertising efforts to

attract a diverse audience.

o Plan and implement partnerships, influencer marketing, and community outreach

programs to engage local communities.

• Content Creation & Brand Management:

o Oversee content creation for all marketing materials, including social media posts,

email campaigns, advertisements, blogs, and newsletters.

o Ensure brand consistency and visual storytelling in all marketing communications.

o Collaborate with graphic designers, photographers, and videographers for highquality visual content.

• Event Promotion:

o Develop promotional campaigns for the museum's events, exhibits, and workshops.

o Drive attendance for both in-person and virtual events through targeted marketing

tactics.

• Analytics and Reporting:

o Track and analyze the performance of marketing campaigns, providing regular

reports on KPIs (visitor engagement, ticket sales, ROI).

o Use insights from data to adjust strategies, optimize campaigns, and identify new growth opportunities.

• Team Leadership:

o Work with the marketing team to delegate tasks, provide mentorship, and ensure

effective cross-functional collaboration.

o Coordinate with the museum's creative, operations, and sales teams to maintain

alignment on marketing objectives.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, or a related field.

Experience:

• Minimum of 3-5 years of experience in marketing, preferably within the entertainment, museum, or arts industry.
• Experience in full-cycle marketing, from strategy to execution and analysis.

Skills:

• Strong knowledge of digital marketing tools, including social media platforms, Google Analytics, and email marketing software.
• Creative flair with a passion for arts and culture, bringing fresh ideas to the table.
• Excellent project management, communication, and leadership skills.
• Ability to work with cross-functional teams and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.

Benefits:

• Flexible Work Schedule: Option for remote work, with flexible hours to accommodate personal and professional needs.
• Comprehensive Benefits Package: Full medical, dental, and vision insurance, 401(k) with company match, generous PTO, and paid holidays.
• Salary: Competitive salary range of $70,000 - $90,000, based on experience and qualifications.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 5 years (Required)

Ability to Commute:

• Columbus, OH 43232 (Preferred)

Ability to Relocate:

• Columbus, OH 43232: Relocate before starting work (Required)

Work Location: In person