Marketing Manager

Job Title: Marketing Manager

Location: Dallas TX 75234

Shift: 8 - 5 (Hybrid 2 days in office)

Length of assignment: 6 months / possible extension

Pay: $35/Hr.

Job ID: 14579451

Top 3-5 mandatory and/or minimum requirements

• Experience in creating and executing marketing communications, campaigns, strategies, and plans.
• Strong analytical skills to assess program efficacy and make informed strategic decision, while providing program reporting to all impacted commercial teams
• Ability to meticulously manage budgets
• Top 3-5 desirable attributes/qualifications?
• Excellent written and verbal communication skills Strong organization skills and attention to detail Ability to handle multiple projects, set priorities, and drive results in a fast-paced environment. Ability to lead and/or work in cross-functional groups Good interpersonal skills

Required levels/ Years of Experience Education :

Bachelor's degree, minimum of 1-3 year's experience in sales and marketing.his program represents over 10,000 core customers and thus requires full-time management of day-to-day activities.

It also facilitates key corporate initiatives through strategic promotions and many other initiatives utilize the platform of the program, including a new IT project in 2025, which requires collaboration across multiple groups to ensure a smooth transition.

Lastly, the program needs improvement to better deliver value to our customers (ex: providing a holistic view of our benefits).

To adequately support this program and not sacrifice focus on Vision Source a dedicated resource is required.

GENERAL FUNCTION:

The Marketing Manager will lead the go-to-market planning and development of initiatives to support the LensCrafters brand in North America (US, Canada & Puerto Rico).

This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the LensCrafters brand, while driving traffic, sales and profits.

This individual will partner closely with the cross functional teams to ensure a holistic and consistent approach for all customer touch points.

MAJOR DUTIES & RESPONSIBILITIES:

The Marketing Manager is a results-driven critical thinker that embraces innovation, and is a self-starter.

He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.

1. Brand Leadership. Ability to articulate a clear vision of the LensCrafters brand initiatives that inspire a shared vision among partners.

Ensure consistent, integrated campaigns and communications across consumer engagement points.

1. Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives.

Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points. 3. New Idea Development.

Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.

1. Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.

2. Team Development. Manage, motivate and develop team members.

About Us:

Founded in 2009, IntelliPro stands as a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. With a dynamic presence in the USA, China, Canada, Singapore, Philippines, UK, India, Netherlands, and Germany, we continue to lead the way in global talent solutions.

IntelliPro, a global leader in connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.

Compensation: The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.

Job Types: Full-time, Contract

Pay: $33.00 - $35.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)
• Sales: 3 years (Required)

Ability to Commute:

• Farmers Branch, TX 75234 (Preferred)

Ability to Relocate:

• Farmers Branch, TX 75234: Relocate before starting work (Preferred)

Work Location: In person