Marketing Manager (D.C.)

Position: Marketing Manager

The Company:At Fray, we know the power of play in achieving a well-lived life, a strong community, and business objectives. Armed with that knowledge, our mission is to make fun possible by creating and sharing fun experiences. We produce adult sports leagues, events, engaging content, and local marketing campaigns that leverage these experiences and build lasting relationships.

Your Role:As the Marketing Manager, you will be the organizational backbone of our marketing team, overseeing the planning, coordination, and execution of all marketing projects.

This role is essential in ensuring seamless communication across teams, managing timelines, and aligning our marketing efforts with business goals. It requires exceptional organization and a well-rounded understanding of marketing fundamentals, including sales funnels, conversions, ad copy, A/B testing, digital paid advertising, and social media.

You will oversee two direct reports—a designer and a marketing coordinator—and leverage tools, including HubSpot for marketing automation and analytics and Asana for project management, to ensure all campaigns are effective, on-brand, and on schedule.

Requirements:

• 5+ years of professional experience in local marketing, with a demonstrated background in organic and digital marketing
• 2+ years in a management role with one more direct reports
• Proficiency in HubSpot for campaign management, tracking, and analytics
• Experience using Asana (or similar project management software) for task management, timelines, and collaboration
• Strong written and verbal communication skills, with a track record of presenting work and insights effectively
• Excellent organizational and project management skills, with the ability to enforce and streamline team processes and deadlines
• Experience in ad copywriting, digital paid advertising, A/B testing, and social media management
• Ability to balance multiple projects and deadlines within a fast-paced environment
• Self-starter with a proactive approach to problem-solving and continuous learning

Responsibilities:

60% - Collaborate on strategic development and then oversee and manage in-house marketing and client campaigns that drive engagement and conversions

• Use Asana to build and manage project plans, ensuring timelines and deliverables are clear for each team member and project
• Coordinate with the marketing team and other stakeholders, including clients and Fray team members, to keep campaigns on schedule and aligned with objectives
• Support the execution of campaigns across various channels, including digital ads, email, social media, and events
• Work closely with leadership to ensure marketing initiatives align with overall business goals and adjust project timelines as needed
• Serve as a central point of communication, providing regular updates to stakeholders and adjusting project plans in response to feedback and results

30% - Define, analyze, and present key performance metrics to guide ongoing marketing strategy.

• Leverage HubSpot and other analytics tools to track campaign performance and optimize marketing activities in real-time
• Maintain organized records of project outcomes, documenting insights for future strategy adjustments
• Conduct A/B testing and report on metrics to refine user engagement and optimize campaign performance
• Present performance updates to the team and leadership, using data to inform decisions and drive continuous improvement

10% - Research and implement best practices to streamline processes and improve project management efficiency.

• Stay current with industry trends, identifying and integrating best practices in marketing project management.
• Review and refine project management processes regularly to improve team efficiency and output quality.
• Collaborate with leadership to assess project impacts and recommend adjustments to support growth goals and team objectives.

Competencies:

• Project management & team leadership
• Proficient knowledge of standard marketing tools, including Google Analytics & Hubspot
• Strong analytical skills and data-driven thinking
• Solid understanding of paid, email, and social media marketing best practices
• Some knowledge of WordPress, MailChimp, HTML/CSS, Facebook Ads, Google Adwords and other digital tools
• Knowledge of conversion rate optimization (CRO) and return on ad spend (ROA)
• Foundational understanding of branding and marketing creative

Compensation:

• Salary: $70,000-$80,000 (Please provide salary requirements in the application.)
• High growth opportunity
• Subsidized DC Health Link health care coverage, including Dental & Vision
• Paid vacation, holidays & sick time
• Vanguard 401K Retirement Savings
• Fun, dynamic work environment
• Free registration to our leagues & events

With your application, please include at least one example or case study of a marketing strategy or recommendation you initiated and how it performed. Applicants who do not provide an example will not be considered.

Location: You must live in one of our markets: Washington, D.C. // Phoenix, AZ // Jacksonville, FL