BBVA
MARKETING MANAGER I
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BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and designers.
About the job:
The Marketing & Communications manager will be responsible for leading the communication and marketing needs for the local market in the USA. This person will be based in Houston, reporting and collaborating with the Head Marketing & Communications in Madrid and with the Head of Talent and Culture CIB USA in NY.
You will be part of a global team and work closely with local stakeholders and other MAR&COMs teams based in Spain and in Mexico.
You will spent your time 75/25 between communication and marketing tasks following the next needs demanded:
- This person will be responsible for planning and developing the execution of the assigned Marketing and Communications deliverables in order to boost the BBVA CIB brand, leading to a stronger brand awareness, as well as driving business generation opportunities, aligned with the CIB business teams.
- Understanding and implementing marketing & communication opportunities with third parties with the aim to boost BBVA brand
- Understanding of how media outlets work and ability to interact with journalists on a one-to-one basis. Existing relations with relevant journalists will be specially appreciated.
- Experience in using owned and earned media strategies to develop brands and deliver business results
- Good communication skills are a must, written and spoken.
- Deliver KPI reports to help monitor performance, identify insights/trends/anomalies, ensure all deliverables are meeting defined goals, and track results
- Accustomed to managing budget and strong experience in the negotiation process with internal and external stakeholders.
- Ability to collaborate with diverse departments across the organization, including product, sales and different backoffice stakeholders (Legal, Finance, Compliance, Procurement)
- Bring qualities of coordination with different teams, teamwork and task resolution.
- Used to work with high performance teams (attention to details in search of work perfection).
- Focused on problem solving and management of stressful situations
Main responsibilities:
- 7 + years experience:
- experience in a B2B or financial communications environment
- experience with cross functional communications with focus on external editorial content, understanding the financial industry
- Colead with local and global teams for the communications strategy in the USA market with the objective to increase the BBVA awareness.
- Reach communication strategic objectives
- Increase the local brand awareness visibility
- Coordinate the execution and measurement of the online and offline communication activity
- Writing press releases, news, publications and contents
- Accompanying and supporting spokespersons in their meetings or direct contact with the local media
- Participate in management and generating content of the company’s website and contribute to boost other communication channels and social networks in collaboration with the global team
- Knowledge of social media and influencers to more effectively connect with our potential stakeholders. Drive a 360º content and media approach including the implementation of SEO, Content, email and owned and paid media strategies (when required), and deliver its execution and measurement indicators
- In charge of managing the local budget assigned
- Collaborate with local and global teams to execute marketing needs aligned with the company’s goals and objectives
- Contribute with the execution of client events and participate in the coordination of third party business sponsorships in collaboration with external partners
- Strong experience in defining and coordinating corporate and business events with clients
- Experience on collaborating with external teams and agencies and different type of providers, ensuring that the defined goals are effectively executed
We are looking for a candidate with studies or experience in Marketing, Communications or related fields.
- Minimum of 5 years of experience is highly preferred
- Knowledge and experience of financial industry and preferably CIB market
- Advanced proficiency in Microsoft Office applications, mainly Excel, PowerPoint, Word
- Fluent in English and Spanish proficiency is highly desired
- Accustomed to working in a Google environment highly recommended.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
With respect to this position in our Huston Office, the expected base salary ranges from $110,000 to $130,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained. Market and organizational factors are also considered. In addition to salary and a generous employee benefits package, successful candidates are eligible to receive a discretionary bonus.
- Employment eligibility to work with BBVA in the U.S. is required as the company will not pursue visa sponsorship for these positions
Legal requirements
It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained. Market and organizational factors are also considered. In addition to salary and a generous employee benefits package, successful candidates are eligible to receive a discretionary bonus.
Pay Transparency Policy Statement
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information (41 C.F.R. 60-1.35 (c)).
Individuals with Disabilities
BBVA USA, BBVA Securities Inc., and BBVA S.A. New York Branch invite all interested and qualified applicants to apply for employment opportunities. If you are a U.S.-based job seeker with a disability who is unable to use our online tools to search and apply for jobs, please contact us by emailing: disabilityaccessjobs.us@bbva.com or by calling toll-free (in the U.S.) 1-844-664-9275. Please indicate the specific type of assistance needed*.
- The disability access telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation. Please do not call about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related or technical issues, will not receive a response.
EEO Statement
BBVA USA, BBVA Securities Inc., and BBVA S.A. New York Branch have a firm and unwavering policy to provide equal employment opportunity without regard to age, citizenship, color, disability, ethnic origin, gender, gender identity and expression, marital status, nationality, national origin, race, religion, sexual orientation, genetic predisposition, protected veteran status, or any other status or classification protected by federal, state or local law. This policy includes all job groups, classifications and organizational units. With regard to employment, this policy extends to applicants and covers our recruiting, hiring, promotion, transfer, demotion, discipline, termination, benefits, compensation and training practices as well as social and recreational activities.
View the " EEO is the Law " & " View the EEO is the Law Supplement Poster " poster. BBVA USA, BBVA Securities, Inc., and BBVA NY are equal opportunity and affirmative action employer.