Marketing Specialist

Job description
We are an Automotive Lighting&Parts Company looking for a candidate to perform a variety of marketing tasks. Must be able to multi-task in a fast-paced manufacturing environment.

For more information about our company please check out our website at https://xpriteusa.com/

Essential Job Responsibilities:

• Content Creation: Create engaging and high-quality content, including posts, images, videos, stories, and graphics tailored for different social media platforms.
• Video Presentation: Can be a speaker of product or function presentation videos.
• Platform Management: Manage and monitor the company's presence on social media platforms such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, etc.
• Community Engagement: Interact with followers, respond to comments and messages, and engage with the audience to build a strong community.
• Campaign Management: Plan and execute paid social media advertising campaigns to drive traffic and sales.
• Ad Creation: Design and optimize ads for various platforms, targeting specific demographics and customer segments.
• Influencer Collaboration: Identify and collaborate with influencers and brand ambassadors to expand reach and credibility.
• Budget Management: Manage social media advertising budgets and optimize spending for maximum ROI.
• Customer Service: Address customer inquiries and issues through social media, providing timely and effective support.
• Performance Tracking: Use analytics tools to track and measure the performance of social media campaigns and content.
• Reporting: Prepare regular reports on social media metrics, such as engagement rates, follower growth, website traffic, and sales conversions.
• Data Analysis: Analyze data to identify trends, insights, and areas for improvement.

Requirements and Qualifications:

• 2-3 years proven experience on digital marketing.
• In-depth understanding and hands on experience with various social media platforms (such as Facebook, Instagram, etc.).
• Preferably with some understanding of the automotive parts/lights industry.
• Strong analytical and creative thinking skills.

Job Type: Full-time

Pay: $4,500.00 - $6,000.00 per month

Benefits:

• 401(k) matching
• Health insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person