Media Account Executive
LOCATION
New York City, NY
QUALIFICATIONS
Strong connections with NYC agency contacts, proven revenue growth through relationships, advanced presentation skills, familiarity with various advertising types (OOH, broadcast, digital), creative and solution-oriented sales approach, effective team collaboration, and independence in a fast-paced environment.
RESPONSIBILITIES
Formulate sales strategies, advocate for airline media placements, conduct client consultations, maintain key relationships with decision-makers, manage sales pipeline using Salesforce, collaborate with internal divisions, and attend industry events to generate leads.
INDUSTRY
Media and Entertainment
SHORT DESCRIPTION
The Media Account Executive at Spafax will leverage relationships with local agencies to drive revenue through diverse advertising solutions, utilizing cold calling, negotiation, and consultative selling techniques.
Media Account Executive
Spafax is a leading international media, entertainment, and content company, specializing in creating connections between clients and their customers through engaging content across media channels, notably for airlines and travel related brands.
We are 300 people worldwide with offices in 15 countries varying in size from 3 to 65 people. The business is structured across 3 divisions:
- Media – monetizing airline assets through advertising sales and brand partnerships
- Inflight Entertainment – providing content for airlines’ entertainment systems
- Content Marketing - providing content creation and digital services to clients
Spafax is part of the Specialist Communications group within WPP Plc, the world’s largest advertising and marketing services group.
As a Spafax media Account Executive, based in the New York City area, you will leverage your robust relationships with local agencies and brands, coupled with a consultative selling approach, to drive significant revenue for airline media. Your responsibilities will include generating sales revenue through a diverse range of advertising solutions, including out-of-home (OOH), broadcast, digital video, integrated content, and custom experiential marketing.
The ideal candidate will be a passionate and self-motivated media sales professional with a proven track record in cold calling, negotiating, closing new business, and managing accounts. Your extensive contact list will enable you to swiftly close deals and consistently meet monthly targets.
Key Responsibilities:
- Sales Strategy Development: Formulate and execute sales strategies to drive revenue growth and achieve sales targets, while maintaining a robust pipeline of opportunities.
- Media Advertising Advocacy: Champion airline media advertising placements and confidently pitch our solutions to potential clients.
- Consultative Selling: Conduct comprehensive client consultations to understand their marketing goals, target audience, and budget.
- Client Relationship Management: Establish and maintain key relationships with decision-makers at advertising agencies and brands in NYC and surrounding areas through regular face-to-face meetings.
- Reporting and Forecasting: Manage the sales pipeline, revenue forecasts, and sales activities using Salesforce for maximum efficiency and visibility.
- Cross-Department Collaboration: Work closely with various internal divisions to achieve sales objectives.
- Networking: Attend industry events and conferences to promote services and generate leads.
QUALIFICATIONS:
- Established Network: Strong connections with NYC agency contacts and a proven history of increasing revenue through strategic relationships.
- Relationship Building: Demonstrated ability and enthusiasm for developing long-lasting relationships with media clients and their agencies.
- Presentation Skills: Advanced skills in presenting to individuals, groups, and executives, both in-person and remotely.
- Advertising Knowledge: Familiarity with OOH, broadcast, digital and experiential advertising a plus.
- Creative and Entrepreneurial: Innovative thinker with a consultative, solution-oriented sales approach, capable of developing big ideas aligned with client marketing objectives.
- Team Collaboration: Effective collaborator and partner across the company.
- Independent and Efficient: Ability to work effectively and independently in a fast-paced environment.
NOTE: This job description is not intended to be all-inclusive. Employees may be asked to perform other related duties as directed to meet the ongoing needs of the organization. Employees are expected to follow direction from all members of the management team even if the manager works in another department. The department manager reserves the right to modify the job description or job duties based on the needs of the department or newly added department services.
This position pays up to $70,000 -$170,00 (includes base and potential commission) and benefits. The actual compensation offer will be determined by a number of factors, including, but not limited to, applicant's qualifications, skills, and experience.
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