City of Virginia Beach
Media And Communications Coordinator I
LOCATION
Convention & Visitors Bureau – Towne Bank Building, 22nd Street, Virginia Beach, VA
QUALIFICATIONS
Four years of experience in public relations, communications, marketing, or journalism; strong written and oral communication skills; proficient in Microsoft Office and social media platforms; experience in managing multiple tasks under pressure.
RESPONSIBILITIES
Support the promotion of Virginia Beach as a travel destination through media relations, event planning, community outreach, managing media requests, tracking media coverage, and assisting the Director of Media Relations with administrative tasks.
INDUSTRY
Tourism and Economic Development
SHORT DESCRIPTION
The Media and Communications Coordinator will aid in promoting Virginia Beach as a premier travel destination, working on media relations, community outreach, and event coordination, while maintaining relationships with industry partners.
Job Duties:
Virginia Beach is a diverse, vibrant, appealing community with a dynamic year-round economy that serves the needs of local residents and visitors alike. The Virginia Beach Economic Vitality Portfolio encompasses the Convention & Visitor’s Bureau (CVB) and Economic Development Department. develops and promotes Virginia Beach as a first-class, year-round destination that contributes to the quality of life and a diverse local economy.
The Marketing Communications Unit manages advertising campaigns, public relations, social media, content creation, collateral development, graphic design and research for domestic leisure travel and internal business unit clients including international tourism, sports marketing, meetings and conventions, group tour, visitor information services, resort management and convention center.
The Media and Communications Coordinator position reports to the Director of Media Relations, who oversees local, regional, and international media relations for economic development, leisure travel and internal business unit clients including, sports marketing, meetings and conventions, group tour, resort management and convention center.
Job duties for the Media & Communications Coordinator I (Media Relations Specialist) will include the following:
- Work to achieve and communicate the Economic Vitality Portfolio’s vision and goals by aiding the Director of Media Relations and Public Relations Agency of Records
- Work with the Director of Media Relations to promote Virginia Beach as a premiere travel destination.
- Assist in securing earned national and international media campaigns for a variety of markets including but not limited to economic development, sports, meetings & conventions, groups, leisure and more.
- Assist with planning, coordinating, executing and attending special events including in-market media familiarization trips
- Under the direction of the Director of Media Relations, assists in community outreach and relationship development by conducting and gathering research to aid in the development of a variety of communication materials, methods, programs, and opportunities aimed to inform and involve locals
- Under the direction of the Director of Media Relations, assists with the needs of the Economic Vitality Portfolio’s industry partners & stakeholders
- Assist with fulfilling interview requests from media outlets
- Assist with sending images to writers & editors that will accompany articles about Virginia Beach
- Assist with tracking national, local and regional media coverage
- Updating the CRM media page (press hits, press releases)
- Sending Media Leads via Partner Pipeline and corresponding with those who have submitted
- Maintain relationship with Virginia Tourism Corporation (VTC), Capital Region USA (CRUSA) and other associations/organizations associated with the Economic Vitality Portfolio and reply to leads
- Assist with creating gift bags / presents for clients
- Assist with schedule management, travel arrangements, expense tracking/reporting and reviewing invoices/contracts for the Director of Media Relations
- Experience in proactive and reactive pitching editors, writers and influencers
- Manage procurement and invoice processes and services as the divisions’ purchasing card reconciler
Travel and working some weekday nights & weekend days and nights will be required. This position is not eligible for a remote/ hybrid/ or telework schedule.
As a City employee, you will enjoy a generous benefits package that includes paid time off, paid holidays, health, dental and vision insurance options, a wellness program, retirement, tuition reimbursement and more.
Official City Job Description:
https://virginia-beach-departments-docs.s3.amazonaws.com/city/job-descriptions-pay-plans/Media-and-Communications-Coordinator-I-01992.pdf
Working Conditions:
https://workingcondition-summary-prod.s3.amazonaws.com/B.007185.2.pdf
Minimum Requirements:
MINUMUMS:
Requires any combination of education (above high school level) and/or experience equivalent to four (4) years in fields such as public relations, communications, marketing, or journalism utilizing the required knowledge, skills and abilities.
SPECIAL REQUIREMENTS:
All employees may be expected to work hours in excess of their normally scheduled hours in response to short-term department needs and/or City-wide emergencies.
Positions within this class have been designated as Alpha I positions requiring employees to work during inclement weather, regardless of the City's operational status.
Additional Requirements:
DMV Transcript: Not Required
CDL: Not Required
DOT History: Not Required
CPS Check: Not Required
Physical: Not Required
Respirator: Not Required
Polygraph Review: Not Required
Psychological Screening: Not Required
Attachments Required: None
Preferences:
In addition to the minimum requirements, the ideal candidate for this position will have experience listed in the preferences below. Candidates with the preferred experience should ensure the information is provided in the application.
o Preferred familiarity with travel & business development/economic development outlets, sites, publications and writers / editors
o Highly skilled at written and oral communications
o Be a capable administrator, skilled at managing multiple tasks simultaneously and work well under pressure
o Enjoy planning and managing events, from meetings to media and influencer events
o Be meticulous in attention to detail, communications and schedules, often under tight deadlines
o Be a clear, candid and succinct communicator
o Proficiency with Microsoft, PowerPoint and Excel social media platforms (Facebook, X-app, Pinterest, Instagram, LinkedIn)
o Well versed in schedule management
o Well versed in travel arrangements
o Well versed in itinerary planning
o Experience with travel expense processes and reconciliation of expenses
Special Instructions:
- The application is the primary document used to screen for qualifications and years of experience; resumes and cover letters are not reviewed at this time. Please include entire job history on the application.
- The starting salary for this position is at the minimum of the pay range and is not negotiable.
- Please complete the application in its entirety and include your resume if required by the posting.
- Your responses to any "Supplemental Questions", if attached to this requisition, must be supported by the information you provide on your application and/or resume; or otherwise demonstrated during the hiring process.
- You will not be able to access the details of this job ad once the closing date has passed. If you would like to retain this information, please take a screen shot or print using your browser's printing capability.
VRS Contribution: All full-time employees are required to contribute 5% of annual salary toward their retirement account; in accordance with VRS retirement provisions. This will be handled through a pre-tax payroll deduction.
Drug Free Workplace: The City of Virginia Beach maintains a drug free workplace.
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