Media And Marketing Specialist

Apply online at http://www.alohacare.org/Careers/Default.aspx

The Company:

AlohaCare is a local, non-profit health plan serving the Medicaid and Medicare dual eligible population. We provide comprehensive managed care to qualifying health plan members through well-established partnerships with quality health care providers and community-governed health centers. Our mission is to serve individuals and communities in the true spirit of aloha by ensuring and advocating access to quality health care for all. This is accomplished with emphasis on prevention and primary care through community health centers that founded us and continue to guide us as well as with others that share our commitment. As Hawaii’s third-largest health plan, AlohaCare offers comprehensive prevention, primary and specialty care coverage in order to successfully build a healthy Hawaii.

The Culture:

AlohaCare employees share a passion for helping Hawaii’s most underserved communities. This passion for helping and caring for others is internalized and applied to our employees through a supportive and positive work environment, healthy work/life balance, continuous communication and a generous benefits package.

AlohaCare’s leadership empowers and engages its employees through frequent diversity, recognition, community, and educational events and programs. AlohaCare has a strong commitment to support Hawaii’s families and reinforces a healthy work/home balance for its employees. Because AlohaCare values honesty, respect and trust with both our internal and external customers, we encourage open-door, two-way communication through daily interactions, employee events and quarterly all-staff meetings. AlohaCare’s comprehensive benefits package includes low cost medical, dental, drug and vision insurance, PTO program, 401k employer contribution, referral bonus and pretax transportation and parking program.

These employee-focused efforts contribute to a friendly, team-oriented culture which is positively reflected into the communities we serve.

The Opportunity:

The role of the Media and Marketing Specialist is to produce effective and engaging social media content and marketing materials. This position is an important contributor to growing awareness of AlohaCare’s brand as a nonprofit safety net health plan that provides comprehensive health coverage, makes significant investments in the communities we serve, and supports our members with caring staff. As the primary coordinator of AlohaCare’s social media accounts and creator of content, this position is key to meeting the External Affairs Department’s strategic goals.

Primary Duties, Responsibilities and Competencies:

Collaboration and Continuous Improvement

• Collaborate with external and internal partners to meet organizational goals
• Contribute to continuous improvement of deliverables and processes
• Demonstrate excellent customer service skills ensuring internal and external relations are conducted with a pleasant and friendly attitude and responds in a timely manner
• Assist with strategy implementation, coordination, and planning for all External Affairs functions

Strategy and Project Management

• Contributes to the development and implementation of media and marketing strategies
• Stays updated on trends to ensure AlohaCare incorporates best practices.
• Serves as a liaison between the External Affairs and AlohaCare departments working in collaboration with teams to facilitate timely, high-quality deliverables.
• Collaborates with leadership to plan, direct and implement marketing strategies in support of key projects and initiatives.
• Supports membership growth and retention by increasing AlohaCare’s brand awareness in the community.
• Other duties as assigned.

Social Media

• Develops and executes social strategies including development of engaging content, research, audience identification and internal and external collaboration.
• Creates and implements a schedule of quality content tailored for multiple social media platforms consistent with organizational priorities and opportunities.
• Generate engaging multimedia content, including videos, graphics, articles, infographics, captions and scripts tailored to resonate with diverse audiences that promote AlohaCare’s value as a local safety net health plan.
• Ensures content accuracy, relevance, and timely delivery across various digital media platforms.
• Actively oversees and maintain AlohaCare’s social media profiles, fostering continuous interaction, and responsiveness with audiences.
• Employs tailored engagement tactics such as contests, polls, live sessions, and community-driven initiatives to enhance audience participation and retention.
• Conducts regular analysis of social media metrics, audience behavior, and campaign performance to derive actionable insights.
• Safeguards the integrity and credibility of AlohaCare’s online presence.
• Foster collaborative relationships across departments to maintain consistent branding and messaging throughout all digital platforms.
• Stay informed about emerging technologies, industry trends, and best practices in digital communication to continually optimize strategies.

Marketing

• Plan and execute timely, relevant and engaging marketing campaigns, activities and communications including but not limited to member materials, digital media, photos, video, email, social media, printed collateral, articles, emails and presentations.
• Conducts market research, planning and evaluation.
• Coordinates with internal and external resources to ensure content is aligned with marketing objectives.

Reporting and Analytics

• Regularly evaluates the effectiveness of current marketing and communication strategies, content, framework and tools.
• Develop performance analytic dashboards, campaign success metrics, including return on investment.
• Analyze campaigns and make recommendations for increasing effectiveness.
• Responsible to maintain AlohaCare’s confidential information in accordance with AlohaCare policies, and state and federal laws, rules and regulations regarding confidentiality. Employees have access to AlohaCare data based on the data classification assigned to this job title.
• Other duties as assigned.

Requirements:

• Bachelor’s degree or equivalent combination of education and experience
• Two years of related work experience
• Understanding of social media and marketing metrics; able to interpret results and take action to increase effectiveness
• Strong and effective verbal and written communicator.
• Strong organizational and project management skills.
• Possession of a valid driver’s license and auto insurance with a reliable, 4-wheel, safety- inspected vehicle.
• Intermediate skill using Microsoft Office products; Word, Excel, Outlook, PowerPoint, and TEAMS.
• Must be self-motivated, efficient, detail oriented, have excellent organization and time management skills

Preferred Requirements

• Photography skills
• Videography skills
• Prior experience in a non-profit and/or healthcare industry

Mental, Physical and Environmental Demands:

• Sedentary Work: Exerting up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.
• Inside working conditions
• No environmental hazards
• Requires operation of general office equipment to include PC

Salary Range: $62,000 - $83,000 annually

AlohaCare is committed to providing equal employment opportunity to all applicants in accordance with sound practices and federal and state laws. Our policy prohibits discrimination and harassment because of race, color, religion, sex (including gender identity or expression), pregnancy, age, national origin, ancestry, marital status, arrest and court record, disability, genetic information, sexual orientation, domestic or sexual violence victim status, credit history, citizenship status, military/veterans’ status, or other characteristics protected under applicable state and federal laws, regulations, and/or executive orders.