Media Buyer

About the company:

We have been named as one of Inc. Magazine's Fastest-Growing Companies (2x honoree) of 2021. Social Catfish is a revolutionary startup based in the US changing the way people meet and protect themselves online using public data. We are a fast-growing and dynamic startup with team members that value hard work, collaboration, and innovative thinking. We’re looking for bright, driven, and passionate people to grow with us!

Why work for the company:

Great benefits & perks, great team, and room for growth!

About the role:

Our team is 100% results-oriented, down to a person.

You will focus on lead generation and customer acquisition by leveraging paid tactics on Google Ads, Bing, Facebook, etc. to reach our target audience. In this creative & quantitative role, reporting to the Senior Marketing Manager, you will build and execute strategies that use internal and macro economic data about Social Catfish’s customers to drive insights about customer pain points and our simple yet robust product and services. You’ll then use these insights to work with designers and content creators to create high performing ads campaigns. You will analyze the performance of these efforts rigorously on a daily basis, identify themes that drive strategy to improve future month’s channel performance, and manage budgets in a way that maximizes growth.

If you strive to be the best and to build with the best, this might be the opportunity for you.

We’re looking for a media buyer specifically with these requirements:

• Native (or near native) written and spoken English.
• High level of accuracy and strong attention to detail.
• 2+ years of proven work experience as a performance driven Google Ads, Facebook, etc. media buyer, preferably with sales/conversion or lead generation based accounts.
• Deep experience with Search, Display, PMAX, Demand Gen, Youtube Ads, and App promotion ads. Knowing how to start, optimize and scale “disruptive” ad formats is a must.
• Strong mathematical and analytical skills. An analytical approach to working with the numbers behind campaign performance.
• Ability to use spreadsheets to create reports, analyze data and drive strategic and tactical decisions.
• Proficient at managing multiple accounts and able to organize, prioritize and structure workload.

Your responsibility will include (but not limited to):

• Set-up, optimize, and scale paid media campaigns and budgets using Google Ads, Bing, Facebook, etc.
• Perform regular tracking and analysis of the performance of the campaigns, including A/B testing (creatives, copy, landing page, etc.) to optimize for conversions.
• Collaborate with cross-functional teams to create advertising assets, copy, landing pages, etc.
• Conduct keyword research and build campaign strategies with the goal to improve KPIs such as CTR, CPA, LTV, Lead Quality, etc.
• Create weekly and monthly reports to internal stakeholders.
• Ensure accurate conversion tracking and attribution.
• Keep up to date with the latest industry trends.

Growth Opportunities/Perks:

• Opportunity to become a top 1% Google Ads, Facebook, TikTok, etc. media buyer in the world.
• Work with a team that is as obsessive about growing and delivering better results as you are.
• Full-time position with a competitive salary.
• Opportunities for advancement within the company.
• Potential to earn a commission.

Breakdown of work:

• 25%~ Managing and optimizing current ads
• 20%~ Developing and implementing new campaigns for testing and scaling
• 20%~ Optimizing landing page and conversion funnel
• 15%~ Building out new creatives
• 15%~ Analyzing data using analytics and A/B testing best practices
• 5%~ Researching and staying on top of industry trends

This Position Is Perfect For You If…

You’re Obsessive About Getting Great Results

You have an unwavering focus on bottom line results. You want all of your paid campaigns to grow wealthy by working with you, and you do whatever it takes to ethically drive growth. You’re never distracted by ephemeral goals like reach and ‘brand lift’. You continuously drive towards getting measurably great results.

You’re Constantly Curious About All Things Marketing

You watch videos about marketing on Youtube. You read industry blogs. You buy training and courses. You attend conferences. You read books. You talk with other media buyers all of the time. You’re always abuzz with new ideas you want to test, and finding new ways to generate traffic and conversions.

You’re Analytically Creative

You feel comfortable analyzing data to reach intelligent conclusions. You don’t let your opinions or preferences get in the way of ideas - you let testing decide if an idea is good or not. You use incoming data to make smart pivots and to spark brainstorming for your next big test.

Sound like you?

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Media buying: 4 years (Preferred)

Work Location: Remote