Media Executive - Wmbf

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WMBF:

WMBF is the NBC Network affiliate for the Grand Strand and Pee Dee regions of South Carolina and parts of North Carolina. This Gray Media-owned property was launched in 2008 in Myrtle Beach, SC, and was built as a state-of-the-art HD broadcast facility. We broadcast over 39 hours of live local news and weather + NBC network programming. We offer additional programming via digital broadcast networks like Bounce TV, and Telemundo, and just added the Palmetto Sports Network! We use digital media platforms to deliver Live, Local news coverage across the Myrtle Beach-Florence market. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks, and mild weather. It is a pleasure to work in a city where so many people want to visit.

Job Summary/Description:

WMBF and Gray Digital Media in Myrtle Beach are seeking a self-motivated individual to join our winning sales team. We provide the culture, tools, and training program for you to achieve unlimited success. You will develop new business opportunities by offering multi-platform advertising solutions including WMBF News and a full suite of digital media products. Our digital product offerings include: Streaming TV, Google, SEO, Social Media, Email Marketing, Targeted Display & Video, plus much more! We function as a full-service local advertising agency. You will be paid a competitive base salary, plus commission opportunities and bonus objectives that put you in control of your total compensation.

Duties/Responsibilities include, but are not limited to:

• Develop advertising solutions for new customers that deliver results.
• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Demonstrate product knowledge and value to local clients.
• Conduct client meetings and account reviews to address each customer’s most essential needs.
• Grow accounts by providing proof of performance and solid results.
• Effectively present the benefits of multiplatform advertising solutions, including broadcast television, digital video, SEM, SEO, social media, display, and emerging technologies.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage daily activity, grow a pipeline, and provide accurate weekly revenue projections.
• Ability to work with station support team members to achieve overall success.

Qualifications/Requirements:

• Bachelor’s degree in business, marketing, advertising, or experience in a related field is preferred.
• Microsoft Excel, Outlook, and PowerPoint experience is preferred.
• Team player who can produce quality results and work with a variety of customers.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven industry.
• Attention to detail, willingness to learn new skills and software.

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

Experience

Preferred

• 2 year(s): Minimum two years of experience in sales, preferably in the media field

Education

Preferred

• Bachelors or better in Marketing

Licenses & Certifications

Preferred

• Drivers License

Behaviors

Preferred

• Team Player: Works well as a member of a group

Motivations

Preferred

• Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals