Medical Services Marketing Specialist

Full Time • Springdale, AR, United States of America

46,475 - 74,206 (Yearly) Added 12 hours, 18 minutes ago

Summary

LOCATION

Arkansas Children's, Arkansas

QUALIFICATIONS

Bachelor's degree in a related field, with a minimum of 2 years of experience in a related field, preferably in healthcare marketing or advertising.

RESPONSIBILITIES

Serve as the marketing relationship owner for various service lines, ensure accurate and current physician bios are maintained, gather and write communication materials about medical staff changes, recommend marketing solutions for targeted markets, support Physician Liaisons in referrals, and represent Marketing & Communications in service line initiatives.

INDUSTRY

Healthcare

SHORT DESCRIPTION

Support the strategic plan to grow market share and brand loyalty by amplifying awareness of service lines and promoting telemedicine within the organization.

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.

CURRENT EMPLOYEES: Please apply via the internal career site by logging into your

Workday Account

(

https://www.myworkday.com/archildrens/

)and search the "Find Jobs" report.

Work Shift:

Please see job description for details.

Time Type:

Full time

Department:

CC017790 Marketing/Communications Administration

Summary:

Supports strategic plan to grow market share and increase brand loyalty. Amplifies awareness, consideration and preference of strategic service lines and promotion of telemedicine in the organization.

Additional Information:

Required Education:

Bachelor's Degree

Recommended Education:

Required Work Experience:

Related Field - 2 years of experience

Recommended Work Experience:

Marketing - Related_Healthcare marketing/advertising experience

Required Certifications:

Recommended Certifications:

Description

1. Serves as the marketing relationship “owner” and as a strategic resource for physicians and leaders of Cardiac Services, Neurosciences, Hematology/Oncology, Pulmonary and Endocrine and other service lines.

2. Ensures physician bios, photos, areas of specialty, etc. are current, provided to Manager, Digital Services and posted to AC web and smartphone/mobile properties.

3. Gathers information and writes copy/announcements on new physicians and/or changes in medical staff and ensures information has been provided to Physician Liaisons, Media Relations Specialists, and other key team members for marketing communications.

4. Plans, collaborates and recommends marketing solutions for targeted markets.

5. Supports Physician Liaisons to help strengthen targeted referrals.

6. Represents Marketing & Communications as contact person for service line initiatives or other services as assigned.

7. Performs other duties as assigned.

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