Multi-Brand Marketing Associate Manager

Summary of Job Description:

The Multi-Brand Marketing team is a dynamic team focused on developing processes and platforms to drive growth and engagement for our alternative brands. We aim to build meaningful connections with local communities, fostering guest love and loyalty.

The Associate Manager, Multi-Brand Marketing is responsible for helping develop and optimize brand strategies while executing marketing plans for a portfolio of restaurant concepts. Balancing long-term brand building with short-term performance driven initiatives, the PRG Multi-Brand Marketing Team oversees licensee, fast-casual brands such as Raising Cane’s, Whataburger, Hibachi-San, Wasabi and Uncle Tetsu as well as company-owned, fine-dining brands Panda Inn and Yakiya. The Associate Manager partners with senior Operations leadership, providing critical support to achieving financial and growth objectives. Additionally, the position works on cross-functional teams, helping drive brand positioning, menu innovation, pricing, local marketing programs, new store opening plans and guest experience initiatives.

You’ll get a chance to:

• Partner with Operations leadership at PRG licensee partners, and alternative concepts, helping them develop strategies, programs, and tools that achieve financial and growth objectives.
• Analyze the competitive landscape, benchmarking each brand against local competitors in terms of product, price, promotion, and brand loyalty. Stays updated on culinary and marketing trends to identify opportunities for growth.
• Assist with developing and documenting PRG Multi-Brand Marketing policies, procedures, and process improvements to enhance team performance and efficiency.
• Support and implement brand strategies, programs, and tools to increase guest visits and grow guest frequency, store level sales, transactions, and guest satisfaction.
• Execute a tiered New Store Opening strategy catering to specific market needs, overseeing marketing activities for approved new store openings.
• Collaborate with external creative partners or agencies to help develop and implement promotions consistent with brand positioning that drive sales and transactions.
• Provide input on pricing strategies based on historical analysis and competitive and consumer insights.
• Contribute to the design of a comprehensive off-premises, omnichannel consumer experience for alternative concepts.
Develop and execute loyalty/rewards structure for alternative concepts.

How we reward you:

• Hybrid Work schedule
• 401K with company match
• Yearly bonus opportunity*
• Full medical, dental, and vision insurance *
• On-site fitness center, biometric screen, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays*
• Continuous education assistance and scholarships*
• Income protection including Disability, Life and AD&D insurance*
• Bereavement leave*
• Benefits available for eligible permanent full time associates

Your background and experience:

• Bachelor’s degree in Marketing or equivalent field required; MBA preferred
• Minimum five years of directly applicable marketing experience in a hospitality/restaurant environment; experience in an hourly or managerial restaurant position preferred as well as experience in new store openings
• Successful completion of initial and periodically required trainings.
• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Pay Range: P3: $90,000 - $126,500 / Annual

• 
  Within the range, individual pay is determined using various factors, including work location and experience.

#LI-Hybrid

ADA Statement:

While performing duties, counter areas are often hot with steam from steam table and food vapors. Workspace is restricted and employees are generally expected to remain standing for long periods of time. Employees must prepare hot and cold foods, use Chinese cook knife and other kitchen equipment and work quickly without losing accuracy. Employees must be able to lift up to 50 lbs., stand up to four hours and reach across counter tops measured at 36 inches to serve customers. Kitchens are hot and noise levels are usually high; storage space is limited and shelving is high. Employees must be able to work in a fast-paced work environment, have effective verbal communication skills, ability to adapt to a dynamic environment with changing priorities, and the ability to manage conflicts/difficult situations.

Panda Strong since 1983:

Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,300 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it’s impacting our team or the communities we work in, we’re proud to be an organization that embraces family values.

You’re wanted here:

We value diversity in all forms and know the strength it brings. Workplace equality allows for creative ideas to bloom, diverse points of view to be heard, and improves overall happiness. We like the sound of that.

Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex/gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodations. If there is a reason you believe you require an accommodation, please reach out to our accommodation team vie email at PandaLOA@PandaRG.com.