National Director, Account Relations

The National Director, Account Relations (Sales Enablement & Relationship Support) is instrumental to the success of the American Diabetes Association’s impact and growth strategy. In this highly visible and strategic role, you will act as ADA’s point person for ensuring a cohesive sales strategy and partner marketing implementation that drive partner, program, mission, and revenue success.

RESPONSIBILITIES

The Director will play a key role in supporting the corporate relations team by creating and executing partner deliverables that drive revenue, deepen partner relationships, and enhance sales effectiveness. This individual will collaborate closely with corporate relations team members and marketing department to develop tools, campaigns, and resources that align with the organization's goals and resonate with key partners.

To do this, you will:

Sales Enablement

• Collaborate with the corporate relations team to understand partner needs and sales goals.
• Develop tools such as presentations, pitch decks, case studies, and one-pagers tailored for relationship-based selling.
• Create personalized outreach materials to support sales team in maintaining and growing relationships.
• Lead and execute external-facing corporate relations messaging, ensuring alignment with ADA’s brand identity and strategic goals.

Partner Relations and Development

• Lead development of partner assets for ADA partnership launches, including key messaging, social media content, and press releases to drive awareness and engagement.
• Oversee content development for digital platforms, including the corporate relations section of the ADA website, ensuring materials effectively showcase the value of partnerships.
• Design and implement selected partner marketing campaigns with collaboration from the marketing department to support specific accounts.
• Ensure all partner initiatives reflect the partner and ADA’s brand positioning and resonate with partner needs.
• Provide ongoing corporate relations content for email marketing, newsletters, and thought leadership pieces to strengthen partner engagement.
• Analyze partner behavior and market trends to recommend messaging strategies that drive engagement and trust.
• Apply sound judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting issues with transparency.
• Creates presentations, structured agendas for partners, and collaborates with marketing to develop plans and assets for campaign. Reviews their campaign elements, press releases, marketing collateral and other campaign resources. Directs the teams and partners on how to utilize available resources to create an effective partnership.

Content Development

• Create engaging and on-brand materials, such as client success stories, program impact overviews, and value propositions in collaboration with ADA marketing team.
• Develop materials that reinforce the value of the ADA brand in the context of long-term corporate partnerships.

QUALIFICATIONS

The ideal leader for this position is a versatile and dynamic professional who thrives in both internal and external settings. Internally, they excel at building strong, collaborative relationships across departments, navigating diverse teams with ease to align strategies and deliver results. Externally, they are a confident thought leader, capable of articulating the organization's value and driving successful partnerships that make a measurable impact. Always thinking ahead, this leader brings a forward-looking mindset to identify trends, uncover opportunities, and develop innovative approaches that attract and engage new partners. With a balance of strategic vision, creativity, and executional excellence, they will ensure partnerships are not only implemented successfully but also positioned for long-term growth and success.

In addition, your professional skillset includes:

• Bachelor’s degree is required.
• 5-7 years of relevant experience in partnership development, account management, sales enablement and relationship marketing expertise.
• Excellent verbal, written communication, and presentation skills
• Proficiency in marketing tools, CRM systems, Adobe, and Microsoft Office Suite.
• Proven organizational and relational strengths with strong attention to detail.
• Ability to work collaboratively in a cross-functional environment.
• Demonstrated ability to be a self-starter, problem solver and a goal-oriented team leader/player.
• Always meets deadlines and can achieve results in a team environment. The ability to manage and oversee projects to successful completion is mandatory.
• Positive, transparent, and engaging personality with a natural skill for developing professional relationships.
• Solid business acumen and experience establishing and building partner relationships.

WHY WORK HERE

The American Diabetes Association (ADA) offers a rewarding career working for one of the premier voluntary health organizations in the world supporting people with type 1, type 2 and gestational diabetes. Our employees like working at the ADA because of our mission, the inclusive environment, work-life balance, our benefits and our culture:

• Industry competitive base pay, ranging from $115,000 - $125,000 for this role. Base offers are determined by several factors including but not limited to your relevant work experience, education, certifications, location, internal pay equity, etc.
• A culture of recognition including new hire welcome announcements, service anniversary awards, referral bonuses, monthly All Employee Assembly, appreciation awards
• Generous Paid Time Off, including holidays, vacation days, personal days and sick days
• Comprehensive benefits package including medical, dental, vision, Flexible Spending Accounts (FSA), disability & life insurance, pet insurance, and retirement savings
• Guided by our mission, we provide top tier diabetes supply coverage through our medical benefits program
• A company focus on offering mental health programs and work/life balance with most of our employees working remote
• Joining our dedicated team affords the gratification of knowing beyond a doubt that you will impact the lives and well-being of millions