National Organizer For Communications

Position Title: National Organizer for Communications

Deadline to apply: February 7, 2025

Ideal Start Date: February 24, 2025 (can be flexible)

About Right To The City Alliance (RTTC)

Right to the City Alliance (RTTC) emerged in 2007 with a strong and powerful vision to 1) halt the displacement of low-income people, Black, Indigenous, and people of color, LGBTQ communities, and youth of color, and 2) protect and expand affordable housing in tandem with a broader movement to build democratic and just healthy communities for the 21st century.

Since its inception, RTTC has quickly grown to encompass over 90 community-based racial, economic, gender, and environmental justice organizations located in 26 states and 45 cities. Representing true grassroots power and leadership of the most impacted, RTTC’s member organizations weave together local on-the-ground organizing, policy, and advocacy campaigns to build a robust and unstoppable national movement for inclusive, healthy housing and community development.

Organizational Work Culture

We take the work seriously, but not ourselves: Right to the City is committed to a work culture of care and balance. We understand that rigor and rest are compatible and both are necessary to reach our movement building goals. We actively work to audit our policy and culture in service of our commitment to racial justice and feminist praxis. Principled struggle and generative conflict are core commitments and we take a transformative approach to resolving harm. While we take our commitments seriously, our work environment commonly includes jokes, laughter, celebration and all other manner of enjoyable human experiences.

Position Summary

The RTTC National Organizer for Communications will oversee digital organizing strategy, guide our online presence as well as engagement and implement key components of our communications and campaign strategy for the alliance and the growing movement for dignified, affordable and safe homes for all. We are looking for someone to join our energetic, visionary and solutions-oriented national staff team to help build the powerful movement we need to win the right to the city and liberation for our people. Ideal candidate will be someone who is multifaceted, able to adapt to changing conditions, believes deeply in self-determination and community power, and who embodies a commitment to both personal and systemic transformation.

Reports to: Kamau Walton, Associate Director for Communications

Job Responsibilities

Digital Organizing (35% capacity)

• Establish clear organization, campaign metrics and goals to expand our reach and grow our supporter list to increase our impact
• Create original and compelling content, such as emails, petitions, campaign scripts, memes, shareable graphics and social media tool kits to support RTTC campaigns
• Provide monthly reports on analytics, such as page views, email open and click rates, follower and subscriber growth efforts, social media performance, and other metrics to inform campaigns and content development.
• Identify organizing opportunities and appropriate moments to escalate campaigns and assist or lead rapid response actions, including mobilizing supporters to take action online and offline
• Work with RTTC staff to establish new ladders of engagement to more effectively move supporters to action in our campaigns
• Work with RTTC staff to ensure data integrity, curate and manage lists by audience, issue, and interests in EveryAction database

Social Media (20% capacity)

• Coordinate RTTC’s digital presence to ensure consistent voice, content, and engagement across all RTTC social media platforms
• Manage the entire content lifecycle, from ideation and creation to approvals and distribution across various channels.
• Author strategic social content strategies and toolkits based on tangible data and relevant channel insights – driving scale, innovation, testing and iteration– that can be used on RTTC’s platforms and shared with our member organizations
• Utilize RTTC’s reports, earned media, political education materials, member interviews, updates, ongoing campaigns and projects to develop engaging content that tells the story of the alliance and our long term vision
• Tailor real-time posts based on trending topics and the political moment that resonates with our audiences
• Develop systems for tracking and regularly amplifying social media posts from RTTC member organizations and allies
• Conduct messaging testing for priority campaigns and initiatives
• Provide monthly analytics reports on all social media platforms

Email Program (20% capacity)

• Update welcome series emails for supporters joining RTTC’s email lists
• Create email content calendar
• Publish quarterly RTTC email newsletters as well as monthly briefs, email updates or calls to action to supporters as needed
• Coordinate with RTTC staff to gather information including but not limited to campaign updates, training and/or resourcing opportunities, political education, political analysis, and more
• Create a story bank featuring member organizations and individuals to develop content that supports RTTC’s narrative strategy

Communications Team (15% capacity)

• Participate in weekly Communications Team meetings
• Support the coordination of the RTTC Communications Committee
• Field member organization support requests as needed
• Contribute to the development and implementation of RTTC’s narrative and communications strategy

Expectations for All Positions

RTTC intentionally builds collaborative and transformative culture through:

• Organizational participation: (Approx. 10% of time) team planning, staff meetings and trainings, national convenings, collaborative projects across teams, and HR/administrative tasks common to all positions.
• Evolution of the work: Areas of work may change over time based on organization and movement needs, and always in consultation with the organizer.
• Transformative Praxis: Participate in RTTC’s transformative justice program to align our practice with our values and principles. Build staff unity and cohesion, and principled struggle amongst all team/staff members.

Location & Travel: Location is negotiable. RTTC has concentrations of staff in the following areas: Philadelphia, Atlanta, Boston, Brooklyn (physical office), Los Angeles and the SF Bay Area. Travel is required for all RTTC staff; frequency and duration of travel is negotiable. On average, this position will be expected to travel 1-2 times per month for a total of 5-10 days per month, year round.

Qualities We Are Looking For

Bold Vision. You bring fierce imagination and deep commitment that we can and will create the world our communities need. You can share that vision in ways that inspire and compel.

Swiss Army Knife. You are resourceful and creative, willing to do what it takes to make a project succeed. You can handle a lot in a fast-paced, multi-faceted work environment.

Interdependent. You are able to work independently, self-managing your time, while maintaining close communication with remote teams . You are flexible and know that changing the world doesn't always happen between 9am and 5pm.

Low ego, high impact. You are disciplined, rigorous, and more group-centered than self-centered. You have an excellent attention to detail and keep your eyes on the big picture.

Required Experience & Qualifications

• At least 5 years experience and demonstrated ability to lead, digital organizing, social media strategy and/or rapid response communications efforts as part of a campaign strategy
• Excellent analytical skills and the ability to interpret data to make informed decisions.
• Strong project management skills to drive projects through execution
• Experience in Brand Management, Communications Strategy and Development, and Campaign Performance Analysis
• Experience with campaign production and asset production in rapidly changing political conditions
• Demonstrated ability to establish, maintain and continually iterate on processes for developing engaging social content
• Experience with content marketing and a solid understanding of how to create and promote content that engages and converts
• Strong strategic understanding of social media best practices and passion for staying educated on social media best practices

Position-specific skills:

• Excellent writing and editing skills for digital platforms
• Proficient in using digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools, social media management tools, and email marketing software.
• Experience with EveryAction, Cision, Canva, Adobe Creative Suite, and other digital organizing tools
• Demonstrated ability to break down complex topics into compelling, digestible narratives.
• Experience managing paid social campaigns and budgets across multiple platforms with deep understanding of strategic and executional best practices

Preferred Qualifications

• Ability to write and speak a second language, preferably Spanish
• Video editing experience
• Graphic design experience

General Requirements

• Support the mission, vision and goals of the Right To The City Alliance
• Experience and familiarity with housing justice, gentrification, displacement and anti-eviction work and/or grassroots base-building organizations and transformative organizing
• Experience in multi-racial, multicultural settings
• Knowledge of common computer applications: MS Office, Google docs, Adobe Acrobat, Dropbox, Mac environment, and Zoom video tele-conferencing systems
• Access to reliable internet, phone and remote office arrangements. RTTC provides for costs of home offices.
• Drivers license and auto insurance

Salary and Benefits

This is a full time, NON-EXEMPT position. The salary range starts at $92K (hourly equivalent $44.23] Compensation commensurate with experience and competitive with our sector. RTTC offers a generous and comprehensive benefits package including 100% medical, dental and life insurance, employer contribution towards employees’ 401k retirement plan, wellness benefits, staff development resources, and ample sick and vacation paid time off.

How To Apply

Interested candidates should submit a resume, cover letter, and a digital organizing or social media portfolio through our hiring portal at: https://righttothecityalliance.rippling-ats.com/. References will be asked for candidates who advance in the process. Applicants for this position will be required to submit to a background check. Candidates will only be contacted if our hiring team chooses to pursue an interview.

Right To The City Alliance is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. Applicants from communities heavily impacted by gentrification, displacement and housing insecurity are strongly encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.