Omnichannel Analytics Manager

Ameriprise Financial is seeking an Omnichannel Analytics Manager to join our team. This role will be part of our EDAI (Enterprise, Data, Analytics, and Insights) team, driving tangible business results via direct to consumer initiatives. Your focus will be on platform roadmap, attribution, and driving enterprise capability growth for Ameriprise Wealth Management (Firm & Advisor Delivered).

At Ameriprise we are focused on personalizing the customer experience to acquire, deepen, and retain lifelong relationships by helping customers build financial confidence and achieve their life goals. We are passionate about exceeding customer expectations and delivering personalized advice and guidance. Join us as we build solutions to help customers activate their most important life goals and create personalized plans, that guide and assist over time, to achieve success.

Responsibilities

• Ability to conduct regular analysis of marketing data to identify patterns to improve critical metrics at all stages of the funnel (awareness, engagement, conversion, adoptions.)

• Measurement Strategy - define objectives and scope analytics tasks and deliverables for all projects and clients, including the creation and improvement of multi-step eCommerce data layers across three distinct platforms.

• Develop the data strategy to support customer journeys that enable optimization of multi-touch marketing programs across all forms of media (digital, social, direct, etc.).

• Experimentation - Manage the end-to-end testing process for high priority use cases, including hypothesis development, KPI selection, A/B measurement and reporting

• Work cross functionally to build and deploy personalization campaigns to support digital platforms, product launches and promotions.

• Conduct analyses to measure campaign performance, understand consumer behaviors, create consumer segment strategies and leverage personalization tools to create and maintain campaigns

Required Qualifications

• Bachelor’s degree

• 5 to 7 years of experience in marketing analytics or digital analytics

• Strong understanding of digital analytics and marketing analytics using Customer Data Platforms, Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target, Salesforce Marketing Cloud, Adobe Journey Optimizer

• Ability to synthesize insights and effectively communicate complex concepts into actionable next steps

• Proficiency in at least one Business Intelligence tools; PowerBI, AWS Quicksights, Tableau

• Proficiency in at least of the following programming languages; SAS, SQL, R, Python

• 3+ Experience conducting analyses of digital data using modern analytics tools

Preferred Qualifications

• Experience within Financial Services, Banking, FinTech space is an added plus.

• Proven experience architecting, implementing, and managing operational change

• Knowledge of digital marketing and marketing analytics best practices – understanding key business performance metrics and KPIs

• Experience with data & analytics transformation (current state assessment, strategy development, value case, roadmap, and blueprint)

• Business Translation (identifying business problems, initiatives, use cases, data/mar-tech management (e.g., platform/feature development and enhancement), storytelling)

About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The estimated base salary for this role is $82,400 - $142,300/ year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full time

Exempt

Marketing/Product Management

MARKT Marketing