Outreach Manager

Eye Health America, is a growing, multi-specialty ophthalmology practice. Our focus is on excellence in patient care and creating an exceptional customer/patient experience. We are always seeking great people who aren't just searching for a job but looking to make a difference.

Job Responsibilities:

Team Leadership & Management:

• Supervise and mentor a team of MSA Outreach Coordinators, providing guidance, training, and performance feedback.
• Assign tasks, delegate responsibilities, and monitor team progress.
• Foster a collaborative and supportive team environment.
• Recruit, hire, and onboard new team members.

Strategic Planning & Development:

• Develop and execute a comprehensive outreach strategy for Eye Health America, including budget allocation and marketing plans.
• Set measurable goals and track key performance indicators (KPIs) to evaluate the effectiveness of outreach campaigns.
• Conduct market research and competitive analysis to identify target audiences and outreach opportunities.

Referrals & Relationship Management:

• Oversee the cultivation and maintenance of strong relationships with referring optometrists (ODs), primary care physicians and other healthcare providers and networks.
• Actively participate while guiding the team in conducting regular outreach visits to OD offices (minimum 6 existing and 2 prospective per week Note: this needs to be validated).
• Ensure effective communication and coordination between referring practices and MSA partner practices of Eye Health America.
• Develop and implement strategies to increase referrals, track referrals monthly, and analyze referral patterns.
• Provide ongoing support and education to referring practices and the outreach team on reimbursement and compliance issues.

• Oversee the development and execution of all outreach programs, including continuing education events, community health fairs, and patient education initiatives.
• Guide the team in scheduling and participating in community events.
• Develop and manage the speaker's bureau, scheduling presentations for community groups and other events.
• Fundraise for these events with industry for financial support.

Communication & Reporting:

• Prepare and deliver regular reports on outreach activities, referral trends, and key performance indicators (KPIs) to the Marketing Director and Regional Directors of Operations.
• Maintain a database of referring practices, including key contact information and referral patterns.
• Collaborate with the Marketing department and other stakeholders to ensure effective utilization & distribution of outreach materials.

Administration & Support:

• Provide administrative support as required by the VP of Marketing.
• Ensure internal marketing of services through collateral is updated and implemented both internally and externally.
• Stay abreast of industry trends and best practices in healthcare marketing, outreach, and team leadership.

Essential Skills and Experience:

• Advanced degree (BS or BA) from an accredited college or university, preferably in marketing
• Excellent communication/interpersonal skills.
• Fact finder, follow through, independent worker, goal oriented
• At least 2 years’ experience in administration
• Proficient in MS Word, Excel and related programs
• Excellent communication skills, oral and written
• Effective organization skills with attention to detail
• Ability to manage multiple projects simultaneously
• Follows-up on outstanding items promptly.
• Experience using marketing data base systems
• Experience developing and track organizational strategic plans
• Present a highly professional image within the community