Owned Media Coordinator And Content Creator - Cannabis

Job Description

Housing Works requires employees working in our Health Services division to be fully vaccinated against COVID-19, unless approved for a legal accommodation. If you need an accommodation for any reason, including related to this job requirement, please contact Human Resources.

Job candidates should be aware that scammers may pose as employers and create fake job postings in order to extract personal information from individuals for financial gain. Housing Works will never ask job candidates for personal information, such as social security numbers or bank account details, over the phone. If you suspect that a job posting may be fake or wish to confirm that a job posting from Housing Works is genuine, please contact us at recruitment@housingworks.org

Housing Works was founded in 1990; With a long-term commitment to AIDS advocacy. Housing Works established New York State’s first harm reduction-based, OASAS-licensed outpatient drug treatment program. Other services include Health Home care management, behavioral health, and syringe exchange programs. A pioneer in the social entrepreneurship movement, Housing Works operates 10 high-end thrift shops in Manhattan and Brooklyn and a much-loved Bookstore Cafe in Soho. For more information, visit www.housingworks.org

Housing Works fights for funding and legislation to ensure that all people living with HIV/AIDS have access to quality housing, healthcare, HIV prevention, and treatment, among other lifesaving services.

Benefits:
We have three comprehensive healthcare plans to choose from based on your priorities and budget. Housing Works covers most of the plan; you pay a portion, based on your salary. Staff begins accruing PTO immediately for a total of up to 30 days earned in the first year. We offer employees an educational benefit. This money is available for tuition loan reimbursement, tuition costs, and text books.

Housing Works provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Housing Works complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Housing Works also does not request prior salary information during the hiring process. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This position is included in a bargaining unit of Housing Works’ New York City employees represented by a labor union known as the Retail Wholesale and Department Store Union (“RWDSU”). Accordingly, the RWDSU has the exclusive right to bargain over the terms and conditions of employment related to this position and this position may become covered by the terms of a collective bargaining agreement (a “CBA”) between Housing Works and the RWDSU

Compensation Range: $62,500 - $67,500 yearly commensurate with experience

Overview:

The Marketing Content Creator/Social Media Coordinator is responsible for the creation, curation, and execution of marketing campaigns in support of Housing Works Cannabis Co businesses, within brand guidelines. This individual must be fluent in creating content for all major social media channels (Facebook, Instagram, twitter, Tiktok) and email marketing campaigns including basic photo and video editing. They must be a strong copywriter and knowledgeable and/or passionate about cannabis, social justice and marketing/social media. They must also have prior experience with email marketing campaign creation and performance reporting; Prior marketing experience in a high-volume retail environment preferred. They must be a strong copywriter and knowledgeable and/or passionate about cannabis, social justice and marketing/social media. This position requires a highly motivated and organized individual with strong communication skills, copywriting skills and the ability to manage multiple campaigns at once. Being creative, adaptable, and attuned to customer/donor preferences and media trends are crucial to this role. This position will oversee the marketing and social media for multiple cannabis dispensaries within the HWCC scope as Housing Works Cannabis Co expands their footprint throughout NYC

Responsibilities:

• Drive customer engagement to maximize sales by developing, planning and executing owned media (social media, email, be/blog) campaigns related to our cannabis businesses.
• Work independently and with the team in identifying retail priorities and building rich story lines/content for compelling campaigns targeted to increase brand awareness, community engagement, and revenue
• Manage the content and calendar for email and social media for the business which includes content related to new products, special events, sales, membership, and other promotions.
• Photograph/film shops and promotional events for social media posts and stories (across multiple platforms).
• This includes ensuring compliance to all legal documents as applicable Content creation to include emails, writing articles, blog posts, social media updates as well as producing short videos, podcasts and the coordination and vendor management of photo shoots
• Must have experience with Alpine IQ and/or other CRM platforms
• Report out campaign/efforts performance to include recommendations on the success/failure and interpretation
• Develop and manage Housing Works’ influencer program to drive sales
• Be knowledgeable about social media trends and position Housing Works Cannabis Co to actively participate in the conversation as applicable with current events, memes, hashtags etc.
• Respond to customer complaints/reviews on various websites, including Yelp, Google etc.
• Adhere to Housing Works brand guidelines with regard to content
• Participate in weekly marketing meetings and special event brainstorming meetings as applicable
• Strict adherence to deadlines as dictated by the promotional calendar and as assigned by management
• Assist with day-to-day administrative needs including invoicing and office supplies.

Job Requirements

• Bachelor's Degree or equivalent experience in Communications, Liberal Arts or other related field
• Strong photography skills
• Fluency in social media platforms
• Familiarity with photo and video editing apps for social media
• Knowledge of and interest in HIV/AIDS and related social justice issues.
• Knowledge of and interest in cannabis
• The ability to manage one’s own projects along with managing the team’s workflow in a fast-paced environment
• Ability to be flexible, nimble, resourceful and dynamic in practice
• Ability to communicate and collaborate productively in large interdisciplinary teams
• Ability to build strong partnerships with external partners and be resourceful
• Ability to work creatively within the established budget and time constraints
• Strong attention to detail