Paid Media Analyst

Direct Agents is looking for an experienced Paid Media Analyst - a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.

This NYC based role has a competitive salary range of $62,000 - $75,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

KEY RESPONSIBILITIES

• Take ownership of paid social media (Facebook/Instagram, Snapchat, Twitter, Pinterest, TikTok) campaign performance across several client accounts
• Perform campaign analysis, testing, and optimizations to meet and exceed client KPI goals
• Help with content for client proposals and other expansion opportunities
• Attend meetings with media partners, represent Direct Agents at industry conferences, and look for new client growth opportunities
• Work closely with cross-channel teams to devise omnichannel strategies that enhance campaign performance and maximize client success

• Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape. Utilize this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable growth.
• Collaborate with the Client Strategy team to align with client goals, address their specific needs, and develop effective media strategies that deliver measurable results.
• Provide valuable insights and guidance during campaign planning, defining the success criteria and recommending optimal utilization of various media channels.

• Engage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign progress.
• Collaborate with the business development team to conduct audits and contribute to the development of customized pitches tailored to client needs.
• Foster and cultivate relationships with key vendors and media partners, staying at the forefront of emerging technologies and trends to identify new growth opportunities for clients.

YOUR BACKGROUND

• 2-4 years of experience in managing biddable paid media campaigns, preferably within an agency setting.
• Bachelor's degree (BA/BS) in Finance, Statistics, Business, Marketing, Economics, or a related field.
• Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing channels.
• Strong data analysis skills, including the ability to work with raw data and identify trends.
• Proficient in Microsoft Excel.
• Demonstrated entrepreneurial mindset, a strong work ethic, and a track record of taking initiative.
• A holistic perspective on marketing strategies while being hands-on and adaptable to tackle tasks as needed.
• Exceptional analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Outstanding time management, attention to detail, and organizational capabilities.
• An in-depth understanding of customer acquisition and direct response online marketing is a plus.

WHY DIRECT AGENTS

Work-Life Balance

• 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
• Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
• Remote Flexibility: Work from anywhere options based on seniority
• Family Support: Comprehensive paid parental leave and family-friendly policies

Comprehensive Benefits

• Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
• Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
• Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
• Modern Tech Setup: MacBook Pro and premium software tools

Innovation & Growth

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

Outstanding Environment

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
• Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!

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