Paid Media And Digital Activation Manager

Location: Portland, Oregon
Job Type: Contract
Compensation Range: $40 - 50 per hour

We are looking for an expert Paid Media and Digital Activation Manager to create paid media campaigns using digital media, influencer marketing, and account-specific tactics to drive product sell-through. This role requires strong organizational and planning skills, as you will work cross-functionally with teams, media agencies, and wholesale accounts. You will play a key role in building a US-based center of excellence and collaborating with the broader digital activation team. Your focus will be on driving high-quality traffic to products, accelerating revenue growth, and providing post-campaign reports to inform stakeholders.

Responsibilities:

• Plan, set up, manage and report on media campaigns, in conjunction with key account partners.
• Be the go-to on the team for media KPIs - determining the right KPIs based on channel goals, ranging from awareness to traffic to online sales conversions and performance.
• Synthesize market insights and signals such as data into actionable insights and recommendations towards business objectives.
• Be the expert on the latest in paid media and provide thought leadership to the team on the ever-changing landscape in search / social / programmatic / olv domain, including new products.
• Own research, planning and launch of all test and scale efforts.
• Campaign analysis tied to marketing and business objectives.
• Work cross-functionally with the Wholesale Digital Activation team, Merchandising, and Sales to consistently stay apprised of inventory levels and product lifecycles that will better inform our paid media strategy across categories.
• Responsible for managing the media budget, evaluating performance of different channels/tactics, and reallocating accordingly based on performance.
• Responsible for contributing to top and bottom-line growth to achieve sales, ROI, and contribution goals.

Qualifications:

• Bachelor's degree preferred, marketing, business, or computer science focus a plus.
• Experience working for or with an advertising agency.
• 3-5 years hands-on paid media experience or other digital activation experience.
• Experience with project management software or campaign marketing reporting platforms.
• Knowledge of sporting goods industry preferred but not required.

JOBID: 1076132
#LI-CELLA
#LI-MM9

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.