Paid Media Contractor

About GameChanger:

We believe in youth sports' life-changing impact on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, solving some of the biggest challenges in youth sports today.

The position:

We are looking for a Paid Media Contractor to join our marketing team. You will work with the Director of Growth Marketing on the planning, execution, optimization, and analysis of paid media marketing campaigns to drive customer acquisition and other high-value actions. You will play a key role in achieving business objectives by maximizing the effectiveness and ROI of paid advertising initiatives.

Note: This is a 6 month contract opportunity. The hourly rate for this position ranges from $55 to $65 an hour.

What you’ll do:

• Implement comprehensive paid marketing strategies aligned with overall business objectives, target audiences, and market trends.

• Set up and manage campaigns across paid social, SEM, ASO, programmatic, and affiliate channels.

• Utilize audience segmentation and targeting capabilities to reach relevant users with tailored messaging. Test different audience segments and targeting to optimize campaign effectiveness.

• With direction from the Director of Growth Marketing, manage the paid marketing budget effectively, allocating resources across campaigns and channels to maximize ROI. Monitor spending, adjust budgets as needed, and ensure adherence to financial targets and OKRs.

• Identify key opportunities and channels for investment based on audience insights and competitive analysis.

• Collaborate with internal creative teams to develop high-quality ad creatives (copy, imagery, videos) that resonate with the target audience and align with brand guidelines. Conduct A/B testing and creative optimization to identify top-performing assets.

• Collaborate with product marketing managers on testing strategy, execution, and analysis.

• Collaborate with data team to analyze performance and identify areas of strength and weakness in paid media strategy.

Who you are:

• 3+ years of experience in managing paid media campaigns, including paid social and SEM.

• [Preferred] Experience in managing programmatic, affiliate, and ASO campaigns.

• Demonstrated success in achieving and exceeding campaign KPIs.

• Analytical - comfortable digging into results and able to uncover valuable insights.

• Excellent communication and interpersonal skills.

• Ability to work cross-functionally across multiple teams and organizations.

• Comfortable working in a fast-paced environment.

• Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment.

• [Preferred] Experience working in a start-up to scale environment OR a digital marketing agency.

• [Preferred] Experience working on a mobile app product and well-versed in mobile marketing analytics and attribution platforms like AppsFlyer.

• [Preferred] Casual or better interest in sports, particularly baseball and softball.

• Bachelor’s degree in Marketing, or a related field.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target hourly rate for this position is between $55 and $65 an hour.

• DICK'S Sporting Goods has company-wide practices to monitor and protect us from compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com and/or no-reply@ashby.hq.com. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.