Paid Media Manager

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

The Paid Media Manager will assist in profitable and diversified customer acquisition. A key liaison across teams and our agencies, this role is a key contributor to paid channel strategy, performance, execution, and hindsight.
Reporting to the Director of Digital Marketing, this role will be data and metrics-driven while still contributing creative insights and ideas. Strong candidates will be skilled in data-driven decision making, and have a proven track record in driving successful paid media strategies to achieve marketing and business objectives.

Responsibilities:

• Strategize and execute campaigns across channels to drive the most efficient CAC and ROAS without sacrificing brand or long-term growth
• Own the creative process to support GTM launches and optimize performance, from briefing to post-launch analysis and learnings
• Lead weekly and monthly performance recaps including identifying any learnings, risk, and opportunities
• Contribute to demand generation ideas
• Execute a/b testing strategy that meets broader KPI goals and brand guidelines
• Assist in new channel diversification and launches
• Main point of contact with digital marketing agency, ensuring they are up to date on goals, calendar shifts, creative delivery, etc.
• Consistently maintain a strong eye in the market for emerging channels and trends
• Maintain competitive analysis documentation
• Partner cross-functionally with ease, exhibiting a strong grasp of how to balance profitability and desirability
• Partner with Ecommerce team to optimize landing pages performance and identify other opportunities to increase site conversion

Requirements:

• Bachelor's degree in Marketing or related field; Master’s, preferred
• 3-4 year’s experience scaling performance marketing channels in a direct to consumer space; beauty and luxury experience a plus
• At least 1 year’s experience planning and executing paid social campaigns
• Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest
• Agile, highly organized individual with a knack for data and drive to innovate
• Advanced proficiency in Microsoft Excel & Google Analytics

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