ID90 Travel

Paid Media Manager

Full Time • Southlake, TX, United States of America

80,000 - 100,000 (Yearly) Added 18 hours, 31 minutes ago

Summary

LOCATION

Hybrid work schedule

QUALIFICATIONS

Bachelor's degree in Marketing, Communication, or related field; at least 3 years of experience in paid search, paid social media, SEO, and data analytics; strong analytical skills; proven track record in managing high-budget campaigns; excellent communication and collaboration skills.

RESPONSIBILITIES

Manage and optimize paid search and social media campaigns to drive new account signups, develop and execute SEO strategies, build performance dashboards for data analytics, and provide actionable insights for campaign improvement.

INDUSTRY

Travel Technology

SHORT DESCRIPTION

ID90 Travel is seeking a Growth Marketing Manager to enhance paid media efforts, optimize campaigns using data analytics, and drive new account signups while collaborating with various teams to align marketing strategies.

About ID90 Travel

Did you know that one of the privileges of working for an airline is being able to fly around the world for free? Well, we at ID90 Travel provide the technology that makes that airline employee travel possible for the world's leading airlines. We've also become the leading one-stop comprehensive solution for airline employee travel needs. This includes providing them with exclusive rates on hotels, cruises, rental cars and more.

Position Overview:

ID90 Travel is seeking a highly skilled and data-driven Growth Marketing Manager to lead our paid media efforts and drive new account signups. This role is essential in expanding our customer base through expert management of Paid Search, Paid Social Media, SEO, and Data Analytics. The ideal candidate will have multiple years of hands-on experience in these areas and an analytical mindset, using data to optimize campaigns for maximum efficiency.

What You'll Be Doing:

Paid Search:

Manage and optimize paid search campaigns across Google & Bing to drive high-quality traffic and new account signups.
Conduct keyword research, create ad copy, and run A/B tests to improve performance and ROAS.
Leverage Google Analytics and other data tools to track the effectiveness of campaigns and identify opportunities for optimization.
Collaborate with other teams to ensure alignment between paid search strategies and overall marketing goals.

Paid Social Media:

Manage paid social media campaigns across Meta (Facebook & Instagram), LinkedIn, and other platforms to drive new leads and signups.
Develop strategies to increase reach and engagement while optimizing for cost efficiency.
Use data and insights to refine audience targeting, ad creative, and copy for maximum impact.
Stay up-to-date with platform changes, trends, and best practices to keep ID90 Travel at the forefront of paid social efforts.

SEO:

Develop and execute a comprehensive SEO strategy focused on technical SEO and performance improvements.
Utilize tools such as Google Search Console, SEMrush, and others to identify and address technical SEO issues and improve organic search rankings.
Collaborate with the content and product teams to optimize on-page SEO elements, such as meta tags, headers, and URL structures.
Monitor SEO performance, making data-driven recommendations to improve organic traffic and account signups.

Data Analytics:

Build and maintain performance dashboards in Looker Studio to track KPIs, including new accounts created, CPA, and ROAS.
Provide actionable insights from paid media and SEO campaigns to continuously improve performance.
Work closely with the data & analytics team to ensure accurate and timely reporting across all campaigns.
Analyze data trends and present findings to the Head of Marketing and other stakeholders to support strategic decisions.

Qualifications:

Bachelor's degree in Marketing, Communication, or related field or equivalent experience
At least 3 years of experience
Expert in: Paid Search (Google & Bing), Google Analytics (and Data Analytics), Lead Generation tactics
Proficient in: Paid Social (Meta & LinkedIn), Connected TV (CTV)/Over The Top TV (OTT), Looker Studio, Google Search Console, SEO & SEO tools
Proven track record of managing high-budget paid media campaigns and delivering strong ROAS
Analytical mindset with a passion for diving into data and reporting to optimize performance
Strong collaboration skills and experience working cross-functionally with marketing, data, and finance teams
Strong organizational and project management skills
Excellent written and verbal communication skills
Ability to collaborate and proactively coordinate efforts across departments
Creative thinking and ability to generate new ideas
Ability to interpret and utilize data to make informed decisions

What We Offer: