Paid Media Specialist

Chiro One Wellness Centers, a TVG-Medulla, LLC company, is a high-growth, high-quality chiropractic care organization with over 140+ clinics across the nation. Our mission is to lead our patients and communities to a life of optimum health and wellness through education and service. Chiro One Wellness Centers provide non-invasive, drug-free chiropractic care to thousands of patients each month.

The Paid Media Specialist (Search & Social) is responsible for planning, executing, and optimizing paid digital marketing campaigns across search engines and social media platforms, including Google Ads, Bing, Facebook, Instagram, LinkedIn, and others. This role requires 3-5 years of hands-on experience managing SEM (Search Engine Marketing) and paid social campaigns, with a focus on driving results like conversions and ROI. The ideal candidate will be data-driven, highly organized, and able to optimize paid campaigns to meet specific performance goals.

Key Responsibilities:

• Campaign Management: Plan, launch, and manage paid campaigns across Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and other platforms, ensuring campaigns meet client objectives.
• Budget Optimization: Adjust and optimize daily campaign budgets to maximize performance and ROI, ensuring efficient use of advertising spend.
• Keyword & Audience Targeting: Conduct keyword research for SEM campaigns and define audience targeting strategies for paid social campaigns to ensure high relevance and reach.
• Performance Analysis & Optimization: Measure and analyze campaign performance using key metrics (CTR, CPC, CPA, conversion rates), making data-driven adjustments to improve results.
• A/B Testing: Plan and execute A/B tests for ad copy, landing pages, and other elements of campaigns to drive performance improvements.
• Salesforce Integration: Integrate Salesforce data with digital media platforms to track leads, conversions, and optimize marketing efforts based on CRM data.
• Reporting & Insights: Use analytics tools like Google Analytics, Facebook Ads Manager, and others to provide detailed reporting and insights on campaign performance.
• Client Collaboration: Participate in regular client meetings to discuss performance, optimization strategies, and results.
• Stay Updated: Keep up with emerging trends and changes in paid media platforms to continuously optimize campaigns and drive better results.

Qualifications:

• Experience:
  • 3-5 years of hands-on experience managing SEM (Google Ads, Bing) and paid social media campaigns (Facebook, Instagram, LinkedIn, etc.).
  • Experience with Salesforce data integration to track conversions and optimize campaigns.
  • Proven track record of optimizing paid campaigns to achieve measurable ROI and meet client objectives.
• Skills:
  • Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other paid media platforms.
  • Strong proficiency in A/B testing, budget management, and campaign optimization.
  • Solid understanding of conversion tracking, pixel implementation, and UTM parameters.
  • Proficient in Google Analytics and other reporting tools for tracking and optimizing campaigns.
• Soft Skills:
  • Strong analytical and problem-solving abilities, with the ability to interpret data and make strategic decisions.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
  • Ability to prioritize multiple tasks in a fast-paced environment while maintaining high attention to detail.

What We Offer:

• A collaborative environment where you can grow and develop your paid media skills.
• Opportunities to advance in your career and work with a variety of clients.
• Competitive salary and benefits package

Disclaimer

All team members agree to consistently support compliance and TVG-Medulla, LLC policies and Standards of Excellence with regard to maintaining the privacy and confidentiality of information, protecting the assets of the organization, acting with ethics and integrity, reporting non-compliance, adhering to applicable federal, state and local laws and regulations, accreditation and licenser requirements (if applicable), and Medulla procedures and protocols. Must perform other related duties and assist with project completion as needed. Team member may be required to provide necessary information to complete a DMV (or equivalent agency) background check.