Paid Media Specialist

Who is Veracity?

Penicillin changed medicine. The Beatles changed music. And Veracity Insurance Solutions is changing insurance (listen, we can’t all be doctors and musicians). We’re growing fast, and we’re practically three companies in one: a direct-to-consumer insurance provider, a brokerage helping agents satisfy customers’ insurance needs, and a software firm helping agencies and states make complex tax filings simple.

We’re growing, and we want you to be a part of it. We are currently looking for an experienced Paid Media Specialist to join our team.

Summary:

The Paid Media Specialist is responsible for developing and executing comprehensive paid media strategies, including keyword research, competitive research, audience analysis, campaign planning & optimization, and performance tracking & reporting, among other things. This role requires a deep understanding of fundamental paid media principles as well as the differences between various paid media platforms in bidding strategies, budget optimization, targeting options, and ad formats. The Paid Media Specialist collaborates with the content, design, video, and Product Marketing teams to ensure alignment with overall strategy and business objectives. Success for the Paid Media Specialist role is defined as driving improvements in paid media performance that lead to increases in qualified traffic and conversions, achieving or exceeding paid media targets, and ultimately contributing to revenue growth of regularly assigned products or other products asked to work on occasionally.

Key Responsibilities:

• Develop and implement comprehensive paid media strategies to drive sales & revenue growth.
• Manage and allocate budget across different campaigns and channels.
• Conduct keyword research, competitive analysis, market research, and audience analysis that inform campaign planning and optimization.
• Collaborate with the SEO, design, content, email, and other teams to develop effective cross-channel marketing campaigns.
• Collaborate with the design team and others to ensure paid media best practices are implemented and adhered to.
• Monitor, analyze, and report on paid media performance using tools like Google Analytics, the ad platforms (Google Ads Manager, Meta/Facebook Ads Manager, etc.), internal reporting dashboards, and 3rd party tools.
• Stay up to date on the latest paid media trends and platform updates.
• Request & direct the efforts of resource providers (designers, content writers, email specialist, video editor, etc.) in the execution of paid media strategies & tactics.
• Continuously test and optimize campaigns to improve performance and maximize ROAS/aMER.
• Identify and explore new paid media opportunities and channels to expand reach and drive growth.
• Required to perform other duties as requested, directed, or assigned.

Key Leadership Behaviors:

• Strong interpersonal skills that facilitate productive and respectful collaboration with others and that value both the work and the people doing it.
• Able to self-manage in a remote work environment or open office space while remaining on-task and productive.
• Able to effectively prioritize personal tasks that reflect a correct understanding of product and project urgency and importance.
• Able to accept and apply constructive criticism.
• Effective verbal and written communication skills, including providing proactive updates to stakeholders.
• Honesty and trustworthiness, including being forthright in dealings with others and able to keep commitments.
• Commitment to maintaining a high standard of quality for all work performed and deliverables produced.
• Focused on outcomes & results
• Dedicated to being a student of paid media, continually learning and keeping up to date on industry news, trends, and emerging risks or opportunities

Requirements and Qualifications:

• 3+ years’ experience in a similar role managing advertising budgets, paid media strategy & execution
• Prior experience setting quarterly and/or annual KPI targets
• Proven results managing paid search campaigns
• Proven results managing paid social media campaigns
• Proven results managing paid display campaigns
• Proven results managing successful customer acquisition campaigns
• Demonstrable paid media reporting abilities, including proficiency with Google Analytics
• Experience leveraging different ad formats (text, display, video, etc.)
• Strong project management skills
• A passion for all things marketing & advertising
• Willingness to understand the world of insurance and insurance marketing
• A humble, hungry, smart, and proactive attitude

Why Veracity?

Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:

• Engage in groundbreaking projects that are reshaping the insurance landscape.
• Collaborate with a group of dedicated, like-minded professionals.
• Experience a culture that prioritizes growth and development.

Perks:

• Health, dental, and vision plans.
• Amazing work-life balance with 4 weeks of Paid Time Off.
• 9 Paid Company Holidays with 2 floating holidays.
• 401K Programs with employer match.
• Personal assistant programs for support in a healthy personal and work life.

Comp: $65k - $85k

We are proud to be an equal opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.

If you have a need that requires accommodations, please let us know during the interview process.

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