Paid Media Specialist, Namer Field Marketing in Seattle

Bachelor's degree
3+ years of professional non-internship marketing experience in a paid media role at an agency or in-house.
Excellent oral and written communication skills

Amazon Web Services (AWS) is seeking an enthusiastic, self-directed, data-driven Paid Media Specialist, who will create and execute innovative, performance campaigns that accelerate user acquisition, activation, and retention. This role will own end-to-end launches to grow our customer database while aligning with the broader Americas Field Marketing campaign and events strategy. The Paid Media Specialist will work across internal teams including campaign management, digital marketing, events, and global teams, as well as partner with external creative and media agencies to inform and implement paid media campaigns. They will own all social & content syndication decisions, driving both long-term strategy, and day-to-day decisions.
Success in this role requires the ability to dive deep into performance data, have excellent communication skills for cross-team and cross-functional collaboration, ability to project manage and stay in campaign timelines, have attention to detail and have high standards for AWS paid media and lastly, maintain a customer-centric and customer-obsessed attitude to consistently innovate. This person will need to have an entrepreneurial nature to try new and different things with minimal direction, a drive for testing and learning as well as the ability to prioritize effectively and balance data-driven with instinct-driven decisions. Overall, this role will be challenged to push boundaries, propose and execute new ideas, and establish best practices.

Key job responsibilities

Drive day-to-day channel operations in tandem with assisting in the development of paid media’s long-term strategy
Use AWS dashboards to build weekly/monthly/quarterly performance reports for paid media
Lead detailed analysis of campaign effectiveness, including segmentation, creative targeting, and cohort analysis
Provide direction and insights into database health and cohort analysis as it aligns to field priorities
Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
Stay current with Facebook/LinkedIn/Twitter, display, mobile and overall digital marketing best practices
Conduct research on industry trends and present relevant analysis to the field team
Help with the build and optimization of the end-to-end customer experience, lead and customer conversion, and cost per lead analysis

About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Experience with tool such as Marketo and social media tools such as Sprinklr
Excellent analytic and quantitative skills
Background in social media, including strategy development and execution
Ability to quickly learn new platforms - Self-starter, ambitious, creative, and a team player

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $53,200/year in our lowest geographic market up to $113,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.