Paid Search Specialist
LOCATION
Remote, EST/CST time zones
QUALIFICATIONS
At least 4 years experience in the pharmaceutical marketing industry, familiarity with executing Paid Search Strategies, strong attention to detail, analytical skills, and ability to work in fast-paced environments.
RESPONSIBILITIES
Implement and manage paid search campaigns for healthcare providers and consumers, utilize reporting and analytics tools, manage campaign budgets, conduct A/B testing, analyze campaign performance, and participate in client communications.
INDUSTRY
Pharmaceutical and Biotechnology
SHORT DESCRIPTION
PharmaForceIQ Inc. is seeking a Paid Search Specialist to lead paid search campaigns for pharma/biotech clients, enhancing efficiency in HCP marketing and clinical trial recruitment.
Job Title: Paid Search Specialist
Location: Remote, EST/CST time zones
Company: PharmaForceIQ Inc. Job Type: Full-time, Exempt
About Us:
We are a team of experienced life sciences marketing, strategy, and digital marketing pioneers, and technologists striving to revolutionize marketing, sales, and clinical trial recruitment for pharmaceutical and biotechnology companies.
Our Mission at PharmaForceIQ Inc. is to make HCP marketing and clinical trial recruitment in the pharmaceutical industry more efficient and effective by building the industry’s only TRUE Omnichannel platform with Next Best Action for personalized HCP engagement.
Position Overview:
We are seeking a senior-level associate with a minimum of 4 years of experience in the pharmaceutical marketing industry. The ideal candidate will be responsible for implementing campaigns for pharma/biotech clients. The Paid Search Specialist will report to the COO.
Key Responsibilities:
- Implementing and supporting paid search campaigns for healthcare providers (physicians, nurse practitioners, physician assistants, etc.) and healthcare consumers (patients and caregivers), including but not limited to account setup, strategy development, organization, and management
- Daily use of reporting, analytics, and trend tools
- Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management
- Responsible for all basic tactical execution and campaign audits for HCP and Consumer
- Effectively prioritizes efforts to focus on delivering the most important things tracks and reports on campaign results, data analysis and participates in weekly client calls
- Consistently looks for ways to improve current processes or introduce new approaches that will contribute to the client’s success.
- Plan, design, and operate HCP and Consumer paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing.
- Track and monitor reporting of campaign results daily / weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year Analysis.
- Campaign budget maintenance & monitoring to ensure proper pacing
- Effectively communicates insights and findings based on campaign performance to their client.
Prerequisites:
- We value experience with pharmaceutical or biotech companies, marketing agencies, creative agencies.
Soft Skills:
- Excellent communication and verbal skills .
Qualifications:
- You have at least 4 years experience ideally in a Media and Communications Agency for the Pharmaceutical Services Industry.
- You have a working knowledge of executing Paid Search Strategies targeting HCPs, Patients, and Caregivers Experience within the Pharmaceutical Marketing sector would be a strong advantage.
- You pay strong attention to detail and deliver work that is of a high standard
- You possess strong analytical skills and are comfortable dealing with numerical data
- You are highly goal-driven and work well in fast-paced environments
Why Join Us?
- Enjoy the flexibility of a fully remote work environment.
- Competitive base salary ($80,000 - $90,000). Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. This position is bonus-eligible as well.
- Comprehensive health and wellness benefits package.
- A collaborative and growing workforce.
At PharmaForceIQ Inc. we value our employees and offer a generous benefits package that includes: Medical, Dental, Vision, Short Term Disability and the option to Buy-Up, Long Term Disability, Basic Term Life Insurance, Additional Term Life, Voluntary Insurance: Accident, Legal Plan, AD&D, Critical Illness and Hospital Indemnity Insurance, Unlimited Paid Time Off, Flexible Spending Account & Dependent Flexible Spending Account, 401k and Company Match, 6 Paid Company Holidays, and Employee Assistance Program for all employees, Applicants must be at least 18 years old to apply. PharmaForceIQ Inc. is an equal-opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race (including hairstyle/texture), color, national origin, sex (including pregnancy and related conditions), age (40 and over), religion, disability, genetic information (including family medical history), sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.
Job Type: Full-time
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Unlimited paid time off
- Vision insurance
Schedule:
- 8 hour shift
Application Question(s):
- Do you have experience in the pharmaceutical marketing industry? Required question, please answer
- Do you live in the EST or CST time zone? Yes/No. Required question, please answer
- Are you comfortable working up a high growth start up? Required question, please answer
- Do you have at least 4 years of Paid Search Experience in the pharmaceutical marketing industry? Required question, please answer
Work Location: Remote
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