Partner Marketing Manager

Ready to be a part of the company modernizing banking operations and transforming the banking experience?

When was the last time you were excited about interacting with your bank or credit union? If the answer is, “a while,” then you’re in good company. Even though access to better financial choices is at the heart of empowering communities, businesses, and people, financial institutions (FIs) are struggling to keep up with modern expectations.

And that’s where Kinective comes in. We’re here to change the way the world accesses and thinks about banking through software that connects a historically “boring” industry to the latest and greatest experiences to help financial institutions compete better in their communities and markets.

Ok... but what does all of that actually mean? Banks and credit unions are using some old-school systems, which make adopting new and innovative technology difficult (if not impossible). If you think it’s easy for your local branch to send you a receipt via text… think again.

Want proof? As the largest provider of innovation and connectivity to 1 in 3 U.S. financial institutions, we are the leading company transforming the way banking is done for credit unions and banks. In fact, Forbes recently released their Best Banks in the World report, and Kinective works with over 60% of the banks on their list!

Kinective is the connector (get it?) that bridges that technology gap and helps modernize the way banking works. Our ~300 team of mega-talented and passionate folks are brought together with the unifying desire to make life easier (and better) for our clients and ultimately paving the way for banks and credit unions to modernize banking for everyone.

The Cliffs Notes

The Partner Marketing Manager, reporting to our EVP, Marketing, is instrumental in the development and execution of co-marketing strategies with our strategic partners to power our mutual go-to-market strategies.?

This pivotal role within our in-house marketing team develops and nurtures joint marketing programs, creates impactful campaigns with our partners, and enhances Kinective’s brand awareness in the banking and credit union markets through the partnership channel.

A successful Partner Marketing Manager at Kinective will create collaborative, informed, and engaging marketing content and initiatives that drive demand generation, grow partner relationships, and deliver measurable results for our partnership sales initiatives. Above all, you will act as a strategic connector between Kinective, our partnership team and our partners to deliver meaningful outcomes for partner customers.?

Have a great attitude, ambition, passion, dedication, creativity, and the ability to work under tight timelines while having fun doing it. Our ideal Partner Marketing Manager is a high-performing self-starter that thrives in a collaborative environment, consistently delivers high-quality, partner-driven content, programs and campaigns, and is a natural relationship builder.?

What you’ll own:

• Developing and delivering joint marketing campaigns with partners to meet growth objectives?
• Building co-branded content such as solution briefs, webinars, email campaigns, and presentations using Kinective’s voice, tone, and style?to support our partners go to market strategies.
• Establishing strong relationships with key partners to ensure alignment on marketing goals, messaging, and execution?
• Collaborating with the Product Marketing Manager to ensure partner programs align with Kinective’s product offerings and value propositions?
• Driving demand generation through integrated partner campaigns, utilizing email, social media, direct mail, SEO, and event-based strategies?
• Supporting partner enablement by creating and delivering impactful sales enablement materials and tools
• Tracking and analyzing the performance of partner marketing programs, delivering insights and recommendations for optimization

What you’re great at:

• Ability to gain a solid understanding of the banking technology and services landscape, including key trends, technologies, and regulatory frameworks, to create relevant and impactful co-marketing strategies.
• Building and maintaining strong, collaborative relationships with partners to drive joint marketing initiatives and ensure mutual success.
• Strategic thinking with a data-driven mindset, using metrics and analytics to inform and optimize partner marketing campaigns for maximum impact.
• Excellent project management skills to juggle multiple initiatives simultaneously and ensure timely delivery of high-quality campaigns.
• Strong written and verbal communication skills to craft clear, persuasive, and engaging partner-facing and prospect-facing materials.
• Proven ability to collaborate cross-functionally, working with teams like sales, product, and design to achieve shared goals.

Necessary Qualifications:

• BS/BA in Marketing, Business, or a related field??
• 5+ years of experience in partner marketing, channel marketing, or a related role??
• 3+ years of experience in B2B marketing, preferably in the banking or FinTech sector
• Familiarity with marketing automation and CRM tools (HubSpot, Salesforce, etc.)??
• Experience managing partner relationships and executing joint marketing campaigns?

Why Kinective?

We’re transforming our industry. You’re hopping into a rocket ship when you join the Kinective team. We have our sights set on becoming the go-to banking technology enabler, giving our customers total freedom in choosing any system, technology, or provider to scale their innovation efforts - integrated with their banking core system. Oh, and we should mention, we’re the only ones doing that right now.

We love our customers (and they love us, too). Creating incredible customer outcomes is a unifying value at Kinective, with over a 95% customer retention rate.

All the benefits. We care about you on and off the clock, which is why we are proud to offer plenty of great benefits to choose from. A generously flexible PTO, medical, dental, vision, even pet insurance, just to name a few.

We’re cool people building cool stuff. Underneath all the banking acronyms and terminologies is a team of driven people building the future of banking. We value a workplace that allows us to work hard, be challenged, and ultimately be supported in our endeavors.

What does life at Kinective look like?

Bid adieu to snooze-fest corporate gigs. At Kinective, we believe that balance is key. We know how to have fun, and how to meet deadlines. We know how to collaborate and enjoy comradery, and how to provide feedback to help each other grow professionally.

Our culture empowers team members to take the lead, upholds integrity as our bedrock, and values trust and respect in all our operations. We believe in learning new skills, mentoring colleagues, and nurturing personal development. That’s why we seek to promote from within and give our team members the opportunity to rise with us.

Our Values

Deliver success. We strive to exceed customer expectations.

We are powered by a relentless commitment to delivering quality and service to our customers. We turn everyday interactions into positive, memorable experiences that create long-lasting Kinective ambassadors.

Grit with grace. We face problems head on, respecting others along the way.

We aren’t afraid to step outside of our comfort zone to accomplish the common goal. We believe that progress thrives on constructive dialogue and a commitment to understanding.

One Kinective. Together, we win.

By embracing a “better together” mindset, we unleash the full potential of our team and propel Kinective from good to great.

Build the future. We are driven by the pursuit of what’s possible.

Building the future requires embracing change and challenging the status quo. We believe that the best idea wins, embodying a culture of innovation.

The Team

In this role, you would be a part of the Marketing Team and reporting to our EVP, Marketing.

Office Expectations:

This role is HYBRID, with an expectation of 4 days a week in-office. Our hours are 8-5pm.

Well, you’ve made it this far...

Seems like we might be meant to be, right? If you think you’re the right fit for Kinective, go ahead and click “apply.” And, even if you’re not quite sure if you’re qualified, we encourage you to apply and we can decide together.

Take a deeper dive into all things Kinective at kinective.io

Please note that this role does not currently offer sponsorship opportunities.