Partnerships & Influencer Manager
LOCATION
In-office work at HQ in Durham, North Carolina (4 days a week)
QUALIFICATIONS
Bachelor's Degree, 3+ years of experience in partnership and influencer management, strong knowledge of social media platforms, project management skills, and a pulse on cultural consumer trends.
RESPONSIBILITIES
Lead partnerships and influencer strategy, evaluate potential partnerships, manage outreach and negotiations, implement influencer marketing strategy, monitor program analytics, and manage partnership and influencer marketing budget.
INDUSTRY
Consumer Goods and Grooming Products
SHORT DESCRIPTION
Join Dollar Shave Club to drive brand awareness through strategic partnerships and influencer campaigns, aligning with cultural trends and brand values.
ABOUT DSC:
In 2011, we didn't just disrupt the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn't just pave new paths—it bulldozed age old industry giants, minting us as a force to be reckoned with.
Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great f**king blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed.
Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother.
Stop wasting time not working for us and come join the club!
ROLE SUMMARY:
This role will lead in partnership with the Senior Brand Manager on the strategy and implementation of partnerships and influencer strategy to drive brand awareness and drive brand affinity in the space. This role is critical for helping take our strategy and driving action and growth across the organization, while tracking and reporting KPI's and impact. This person needs to be in touch with culture and our guy to drive meaningful partnerships and influencer campaigns that align to the overall brand calendar and key moments of impact. If you are a pop culture enthusiast who knows how to tap into influencer and creator partnerships to elevate brands, this role is a great fit for you!
RESPONSIBILITIES:
- Strategically source independently or in partnership with agencies strategic partnerships that align to overall brand calendar while reaching our target audience and consumer demographic
- Partner with cross-functional teams to carry out partnership campaigns and activations. Implement engagement strategies for partner audiences across different channels, and facilitate ongoing communication between partners and internal teams throughout campaign lifecycles
- Evaluate potential partnerships to ensure strong brand synergy and audience relevance. Work with Brand Creative teams to craft consistent pitch materials, upholding Dollar Shave Club''s distinct brand messaging and ethos. Keep abreast of cultural trends to provide informed advice on brand alignment for prospective partnerships
- Manage outreach, negotiations and holistic influencer marketing program in partnership with Social Media Content Marketing Manager that help drive brand awareness and content across all channels
- Build influencer and creator partnerships grounded in authenticity, purpose, and community values rather than fleeting trends
- Implement the influencer marketing strategy, establishing and nurturing long-term partnerships that align with core brand values including but not limited to cultural trends, companies or college athletes
- Manage the partnership & influencer marketing budget in partnership with SBM effectively, ensuring every dollar aligns with achieving maximum results and impact
- Monitor and report all program analytics regularly - key metrics on engagement, posts, reach, and more
REQUIREMENTS:
- Bachelor's Degree Required
- 3+ years of experience in relevant role managing partnerships and influencers hands on
- Experienced in identifying and fostering relationships with brand-aligned partners and influencers
- Expert knowledge of social media platforms and how influencer content is executed - Facebook, Instagram, Twitter/X, YouTube, TikTok
- Ideal but not required experience in experiential or event marketing
- A pulse on culture consumer trends
- Strong project management skills that demonstrate the ability to lead multiple partner activations with competing priorities and deadlines
- Basic data analysis and performance reporting
- Basic negotiation and dealmaking
- Exceptional interpersonal, communication, cross-collaboration, and team skills
- Ability to solve problems proactively both independently and as part of a team
- Experience in using consumer insights and data to drive decision-making
- Action oriented and results focused
- You embrace being a disruptor and are excited to challenge conventional marketing norms, creating campaigns and partnerships that prioritize the community over trends
POSITION TYPE:
This is a full-time exempt position.
WORK ENVIRONMENT:
This position is in-office, working out of our HQ in Durham, North Carolina 4x a week.
SALARY:
$85,000-$100,000 + Bonus
BENEFITS:
- Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
- Free life insurance, short term disability and long term disability
- 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
- Unlimited vacation and generous sick time
- Half day Fridays year-round (subject to business needs)
- 12 weeks of fully paid parental leave
- 4 weeks of fully paid disability leave
- Free Dollar Shave Club Products
- Monthly cell phone and work-from-home stipends
APPLICATION PROCESS:
All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you'll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and well be accepting applications until the role is filled.
Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.
Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: accommodations@dollarshaveclub.com
Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.
Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.
Thank you for considering a career with Dollar Shave Club
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