Performance Marketing Manager

Job Overview: The Performance Marketing Manager will oversee, optimize, and grow all ABM’s marketing campaigns across multiple platforms. This role requires a candidate with experience in digital marketing, an analytical mindset, and the ability to work collaboratively with internal teams and external agencies. The Performance Marketing Manager will play a crucial role in driving our sales pipeline growth, using data and insights to shape our approach to paid media, SEO, social media, and more.

Key Responsibilities:

• Develop, execute, and optimize multi-channel marketing campaigns, including paid search, display, social media, and email.
• Manage the entire campaign lifecycle, from strategy and planning to execution and analysis, ensuring alignment with business goals.
• Work closely with creative, content, and product teams to produce high-quality campaign assets and ensure brand consistency across all platforms.
• Collaborate with agencies to develop innovative campaign strategies and tactics that align with business goals.
• Oversee performance and accountability of agencies, making adjustments to maximize ROI and meet KPIs.
• Track, analyze, and report on campaign performance across all channels in collaboration with the analytics team, using data to assess effectiveness and make data-driven decisions.
• Utilize dashboards and reports from the analytics team to provide regular campaign performance reviews to share insights and results with the marketing and IG teams.
• Optimize campaigns in real-time based on performance data, aiming to increase conversion rates and overall influenced and generated pipeline.
• Partner with internal teams, including sales, product, and customer success, to ensure integrated marketing strategies that drive awareness and engagement.
Collaborate closely with finance and budget management teams to allocate spend and forecast performance.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or Communications.
• 4+ years of experience in performance marketing, digital advertising, or a related field.
• Proven experience managing large-scale marketing campaigns and working with external agencies.
• Strong analytical skills, with proficiency in tools like Google Analytics, Power BI.
• Excellent project management skills, with the ability to handle multiple campaigns and priorities simultaneously.
• Data-driven and detail-oriented mindset with a focus on ROI and KPI achievement.