Performance Marketing Manager

At Defendify, we're on a mission to help busy IT teams get more cybersecurity done—no need for juggling a dozen vendors, platforms, and reports. We make it easy, effective, and accessible for all organizations, not just the big ones. Resourcefulness, responsiveness, problem-solving, and simplicity are values that shape who we are, what we do, and how we deliver amazing customer experiences.

The Role:

Ready to shake up cybersecurity B2B marketing with cutting-edge tools and creative campaigns? We're looking for a hands-on Performance Marketing Manager who thrives at both strategy and execution. Step into our A-team as a digital marketing powerhouse, running campaigns that actually move the needle while having fun doing it.

In this role, you'll drive the overall strategy and provide daily execution of our digital initiatives, from paid media and LinkedIn campaigns to email marketing and website optimization. You'll also get to be at the forefront of AI-powered marketing, using tools like Copy AI, Claude, ChatGPT, and Perplexity to amplify your campaigns and work smarter, not harder.

Key Responsibilities:

• AI-Powered Marketing Innovation:
  • Leverage AI tools to scale programs, develop creative faster, and personalize messaging at scale
  • Pioneer new approaches using Copy AI, Claude, ChatGPT, and Perplexity to stay ahead of the curve
  • Transform content into multiple formats for maximum impact across channels
• Paid Digital Media Campaigns:
  • Create, launch, and optimize paid campaigns across platforms, with a focus on LinkedIn Ads
  • Get hands-on with campaign setup, audience targeting, and daily optimization
  • Track performance and adjust tactics to maximize ROI
• LinkedIn Strategy & Execution:
  • Get creative with organic LinkedIn content that builds real engagement, not just likes
  • Run hands-on outreach campaigns to connect with prospects, influencers, and our community
  • Test and optimize different content formats and messaging approaches
• Email Marketing:
  • Build and execute email campaigns that people actually want to open
  • Get into the details of segmentation, automation, and personalization
  • Continuously test and refine to boost engagement and conversion rates
• Website CRO & Funnel Optimization:
  • Work directly with design to create high-converting landing pages
• Use data to identify friction points and implement solutions that work
• Run A/B tests that deliver real insights, not just numbers
• Analytics & Impact Measurement:
  • Own the reporting that shows what's working (and what's not)
  • Turn data into actionable insights for the marketing and SDR team
  • Keep us honest about our ROI and performance

Key Performance Indicators (KPIs):

We believe in measuring what matters. Your success will be tied to:

• Lead Generation & Quality:
  • Hitting your numbers for qualified leads through paid and organic channels
  • Growing a healthy pipeline that sales actually wants to work
• Conversion Optimization:
  • Improving key metrics across channels - from email opens to landing page conversions
  • Finding creative ways to reduce cost per lead while maintaining quality

• Campaign ROI:
  • Managing budgets effectively across channels
  • Demonstrating clear return on our marketing investments

What You Bring:

• 5-7 years of hands-on experience running digital campaigns that deliver results
• Track record of success with LinkedIn Ads and organic LinkedIn strategies
• Strong email marketing chops - from strategy to execution
• Experience with CRO and A/B testing that goes beyond basic button colors
• Enthusiasm for AI marketing tools and automation
• Data-driven mindset with the ability to tell the story behind the numbers
• Great communication skills and a collaborative spirit

Compensation and Benefits:

Your success is our success – literally. We offer a competitive base salary plus performance-based bonuses tied to campaign results and pipeline growth. Our comprehensive benefits package includes health, dental, and vision coverage, educational reimbursement, a 401(k) program, paid time-off and more.

Your Success:
You are not alone in your role – Defendify's small, but impactful marketing team is made up of "A" players dedicated to your training and success. We thrive on an open-door policy and transparent management system that fosters team collaboration.

Love What You Do:
With Defendify, everyone enjoys a flexible work environment allowing team members to work remotely and/or from our head office in Portland, ME. It's a fun and energetic culture where everyone genuinely cares about the work they do. We're passionate about our product, the problems we're solving, our customers, our partners, and our team. We're in it together, enjoying work and play every day. That includes impromptu social outings and celebrations, company huddles and meetups, team building events, and charity work—even in a remote team digital world!

Opportunity Knocks
If you're excited about combining creativity with data-driven marketing, and you're ready to roll up your sleeves and make things happen, we want to hear from you!