Ppc Marketing Specialist (Google Ads Paid Search)

Overview:

Are you ready to accelerate your career in digital marketing? Join us at Intuitive Analytica, where we're not just driving campaigns, we're igniting growth trajectories. We're in search of a Google Ads Manager with a passion for propelling businesses forward, specializing in generating high-value phone calls that fuel expansion.

At IA, we don't settle for ordinary. We're on a mission to redefine what's possible in digital advertising, and we need someone who thrives on pushing boundaries and surpassing targets to join our team.

As our Google Ads Manager specializing in phone call generation, you'll play a pivotal role in fueling our exponential growth. You'll take the reins of substantial budgets, orchestrating campaigns that not only drive impressive call volumes but also lay the groundwork for sustainable expansion. Your expertise in crafting compelling landing pages will be the cornerstone of our success, transforming clicks into conversions and fueling our ascent.

But that's just the beginning of your journey with us. You'll dive deep into the intricacies of call routing and management, harnessing cutting-edge software to optimize every interaction and drive unparalleled results. And with your solid grasp of SEO strategy, you'll amplify our online presence, supercharging our growth engine and propelling us to new heights.

If you're hungry for challenge, driven by the desire to make a real impact, and ready to grow with a company that's on the fast track to success, then we want to hear from you. Join us at Intuitive Analytica and let's embark on a journey of unprecedented growth together.

Responsibilities:

1. Google Ads Management:

- Develop and execute Google Ads campaigns tailored specifically to drive phone calls and form fills for insurance products.

- Manage and optimize campaigns to ensure maximum ROI and efficiency.

- Monitor ad performance metrics such as CTR, CPC, and conversion rates regularly.

- Conduct keyword research and implement strategies related to insurance.

3. Call Routing and Management:

- Utilize call routing and management software such as Ringba and Retreaver to track and manage inbound calls effectively.

- Implement call tracking solutions to attribute calls to specific ad campaigns.

- Optimize call routing processes to ensure calls are directed to the appropriate agents or departments efficiently.

4. Budget Management:

- Manage advertising budgets effectively to achieve campaign objectives.

- Monitor spending and adjust budgets as necessary to maximize results while staying within budget constraints.

5. Reporting and Analysis:

- Generate regular reports on campaign performance, including key metrics and insights.

- Analyze data to identify trends, opportunities, and areas for improvement.

- Provide actionable recommendations based on data analysis to optimize campaign performance.

Qualifications:

- Bachelor's degree in Marketing, Advertising, Business, or related field.

- Proven experience managing multiple Google Ads accounts and campaigns simultaneously, with a focus on generating phone calls, preferably in the insurance industry.

- Strong understanding of account structure, campaign segmentation, and account management best practices.

- Proficiency in utilizing Google Ads Editor and other management tools to efficiently manage multiple accounts and campaigns.

- Experience with budget allocation and optimization across multiple campaigns to achieve overall business objectives.

- Strong organizational skills with the ability to effectively prioritize tasks and manage time across various projects.

- Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.

- Detail-oriented mindset with a commitment to delivering high-quality work and results.

- Knowledge of call routing and management software such as Ringba and Retreaver is preferred.

- Familiarity with SEO strategy and principles is a plus.

- Experience with Google scripting for automating tasks and optimizing campaign performance.

- Advanced knowledge of bid strategies and optimization techniques to maximize ROI and achieve campaign objectives.

***Google Ads certification is a plus***

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Education:

• Bachelor's (Required)

Experience:

• Google AdWords: 2 years (Required)
• WordPress: 1 year (Preferred)

Ability to Relocate:

• Columbia, MD 21046: Relocate before starting work (Required)

Work Location: In person