Pricing And Advertising Analyst

Pricing & Advertising Analys

About DutchCrafters

Headquartered in Sarasota, FL, DutchCrafters is the leading retailer of Amish furniture, selling online at www.dutchcrafters.com and in showrooms in Sarasota, FL and Alpharetta, GA. Since 2003, we have sourced heirloom-quality furniture from the back roads of Amish country in Ohio, Pennsylvania, and Indiana. We’ve built solid relationships with woodshops and craftsmen so we can connect customers to personalized, custom-made furniture created by skilled woodworkers.

We are a collaborative and engaged team that shares a commitment to providing an exceptional customer experience. We use our individual talents to live out our core values of Creativity, Authenticity, Giving, Excellence, and Sustainability. Together, we strive to create a culture that celebrates innovation, recognition, and appreciation for each person’s contributions, which inspires us to achieve our best.

Why Work Here?

DutchCrafters has received numerous awards including Sarasota-Manatee’s Top Workplaces 2020-2023, Furniture Today’s Best Places to Work 2021-2023, Furniture Today’s Empowering Women Award in 2023, and Inc. 5000’s fastest growing companies for six years. Our culture fosters opportunity for growth with 10 of our current 11 management staff having been promoted from within the company. We take our jobs seriously while also creating a fun and casual environment.

“The company seems poised for growth, and it really does feel like there are advancement opportunities.” (from www.indeed.com August 2023)

“The company empowers its employees to learn and exceed, and leaders don’t micromanage”. (from www.indeed.com August 2023)

“I have never worked for a company that stands so firm on its core values…I think it is the commitment to excellence is the most exciting to me because it means we are all striving to do better…” (from www.indeed.com, May 2023)

“[DutchCrafters] provides a culture of recognition and support”. (from www.glassdoor.com May 2023)

Job Description

The Pricing and Advertising Analyst plays a vital role of collecting, analyzing, interpreting and communicating data in order to develop successful product pricing strategies, support advertising initiatives and monitor competitors. The position is responsible for managing pricing decisions to balance competitive position with strong profitability. The position works closely with our advertising consultant to ensure the most effective digital advertising campaigns and provides competitive analysis. This position reports directly to the Ecommerce and Marketing Director but also works closely with the CEO.

Primary Responsibilities

· Develop and execute product pricing strategy that meets or exceeds gross margin goals. Study gross margin, sales data, competitor pricing, customer spending patterns, and industry trends to develop product pricing that reaches profitability and revenue goals. Communicate pricing changes effectively.

· Determine and implement appropriate pricing changes that account for vendor cost adjustments.

· Determine and schedule sales promotions and product discounts. Manage the sales promotions calendar.

· Coordinate product advertising with appropriate staff or contractors. Provide in-depth understandings of vendors and products to support advertising decisions, especially Shopping advertising, that meets attribution and revenue goals.

· Perform competitive monitoring, analysis and positioning. Provide strategy for responding to competitive threats and work with product management staff to implement strategies.

· Manage the company’s vendor matrix metrics to stay abreast of strategic shifts with vendors and make appropriate decisions for advertising, marketing, pricing, product placement and vendor relations.

· Research and evaluate possible selling benefits, such as free shipping, lifetime warranties and so on.

· Track and report on marketing and advertising campaigns and KPIs. Measure ROI of online and offline advertising and attribution campaigns.

· Track and communicate results. Create and present reports that accurately represent metrics, project status, objectives and challenges. Provide correlation analysis.

· Stay current within ecommerce industry and furniture retail industry.

· Other duties as assigned.

Qualifications

· Expertise with Google Analytics

· Expertise in Excel

· Strong data analysis skills

· Keen eye for identifying opportunities

· Demonstrated ability to think strategically

· Effective reporting and presentation skills

· Understanding of accounting concepts such as margins, direct costs, and indirect costs.

· Bachelor’s degree in marketing, business, statistics, or related field required. MBA preferred.

· Experience in product management and ecommerce platforms preferred.

Compensation & Benefits

Compensation for this position is at least $71,000 per year. This is a fulltime, exempt position.

DutchCrafters’ benefits package includes health, dental, vision, and life insurance that begin on the first of the month after your first day of employment. We also offer a company 401(k) plan, 20 PTO days after 90 days of employment, and a generous employee discount.

Hours

Hours will be Monday – Friday from 8:00 a.m. – 5:00 p.m. This position is required to be fully onsite for the first six months of employment with considerations being given for a hybrid schedule after the six-month onboarding period. Other flexible scheduling options may also be considered after the onboarding period.

Work Authorization

All candidates must be authorized to work in the United States.

Background Check

All candidates will be required to submit to a background check prior to an offer of employment being extended. DutchCrafters believes in a person’s ability to learn from their mistakes, so if you feel that you would be a good fit for this position but have a blemish or two from your past, submit your resume and let’s talk.

DutchCrafters is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability or any other non merit-based characteristic. We value diversity as an important corporate resource and seek to build a company that learns to leverage the strengths found in a diverse workforce. We promote an inclusive workplace that celebrates individuality and respects all employees.

DutchCrafters is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in all phases of the employment life-cycle. To request reasonable accommodation, please contact Delinda Smith, Human Resources Coordinator, at delinda@dutchcrafters.com.

Job Type: Full-time

Pay: From $71,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Holidays
• Monday to Friday
• Weekends as needed

Education:

• Bachelor's (Required)

Work Location: In person