Product Marketing Associate

We Are

Headquartered in downtown, Washington, DC, the American Immigration Lawyers Association (AILA) is an organization comprised of over 16,000 individual attorney members who practice and teach immigration law. For our members, we provide continuing legal education, information, advocacy, professional services, and expertise. Founded in 1946, AILA's mission is to promote justice, advocate for fair and reasonable immigration law and policy, advance the quality of immigration and nationality law and practice, and enhance the professional development of its members.

Department Summary

The Marketing and Member Experience Department plays a vital role in developing and promoting the products and services and focusing on member experiences that are at the core of the value and mission of the American Immigration Lawyers Association (AILA). The department’s goal is to identify, analyze, and understand member needs, and to use these critical insights to define, communicate, and deliver a premier member experience. The department supports the organization by developing and leading the strategic direction and delivery of a comprehensive brand and marketing strategy, by providing the insights needed to inform the prioritization of critical resources, and by identifying new opportunities to sustain the organization’s growth.

Position Summary

The Product Marketing Associate (PMA) will join an exciting, fast-paced, dedicated team. The primary objective of the PMA is to dig deep into their assigned area to really learn about those products/services inside and out and get that messaging out to the right audience, with the right messaging, through the right channel. This PMA position will be responsible for developing and executing marketing strategies to drive awareness and adoption of various programs for AILA’s membership. The ideal candidate is a strategic thinker, as well as a proficient tactician with experience assisting/writing marketing plans and executing campaigns. This is a very collaborative role and this person will work closely with other departments.

Essential Job Functions

Marketing Strategy - 30%

Collaborate with product owners on understanding pertinent details to create and execute marketing campaigns

Conduct member research to understand customer needs, preferences, and behaviors

Campaign Execution - 50%

Own the execution of marketing campaigns across multiple channels, including email, social/paid media, web, and events

Define and write the content for marketing campaigns and sales collateral. Work with graphics, website, and CRM teams to fully execute

Manage website content related to your areas of responsibility

Project Management - 20%

Work regularly in cross-departmental teams to develop successful campaigns

Assist product owners in ad hoc projects

Monitor and analyze campaign results provided by the data and reports team to optimize marketing strategies and tactics.

Assist Director of Product Marketing as needed for ad hoc projects.

• Bachelor’s degree from an accredited college or university. A degree in marketing, business, or communications is preferred
• Four plus (4+) years of marketing experience, preferably with associations and membership models
• Ability to work in a fast-paced environment and work on multiple projects simultaneously
• Exceptional team player and a can-do, positive attitude
• Experience with Legal Services or Immigration Law is a huge plus but not required
• Outstanding verbal and written communication skills
• Proven skills to identify new and better ways to drive the business
• Strong organizational and project management skills with a bias for action
• Track record of developing and executing successful marketing strategies and campaigns
• Experience with website content and HubSpot preferred

Travel may be required occasionally related to job responsibilities, especially for the annual conference or other association conferences. Ability to participate if needed in the AILA annual conference in June is a job requirement. The annual conference is held in varying cities.

This role operates in a fully remote work environment, allowing employees to perform their responsibilities from their preferred location. Success in this position requires a reliable internet connection, access to necessary technology, and a dedicated workspace free from distractions. The role emphasizes collaboration through virtual communication tools such as video conferencing, email, and project management platforms. While working independently is essential, the position also involves active engagement with team members to maintain a cohesive and productive virtual workplace culture. The role is primarily sedentary, involving extended periods working in front of a computer screen.

Our Workplace

We offer a dynamic and collaborative work environment with a competitive compensation package based on your experience and qualifications. Our generous benefits include 90% of an employee’s Medical/Rx, Dental, and Vision premiums paid, as well as contributions towards dependents’ premiums; a 401(k) with up to 3% matching contribution upon enrollment, employer-paid disability, and life insurance, commuter subsidy for those commuting to our National office. Added perks: eight-week paid parental leave after one year of service and a four-week sabbatical every tenth year of service.

This document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform essential functions of this position. Incumbent(s) may be expected to perform job-related duties other than those contained in this document and may be required to have specific job-related knowledge and skills. The requirements of the job and the contents of this job description are subject to change.

This document does not imply a contract of employment. The American Immigration Lawyers Association is an at-will employer, and may terminate the employment relationship at any time, for any reason, with or without cause or notice.

American Immigration Lawyers Association is dedicated to creating an inclusive and equitable workplace where diversity is celebrated, and all individuals feel valued and respected. We are an Equal Opportunity Employer, committed to ensuring fair treatment for all employees and applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.

We actively support affirmative action initiatives and provide reasonable accommodations for individuals with disabilities or sincerely held religious beliefs, ensuring equal access to opportunities. For accommodation requests, please contact Human Resources at hr@aila.org.