Leading2Lean (L2L)

Product Marketing Lead

Full Time • Remote, Remote, United States of America

110,935 - 140,468 (Yearly) Added 3 days, 9 hours ago

Summary

LOCATION

Hybrid (specific location not mentioned)

QUALIFICATIONS

Experience in product marketing, strong understanding of go-to-market strategies, excellent communication skills, and ability to gather and analyze customer feedback.

RESPONSIBILITIES

Own product positioning and messaging, develop go-to-market strategies, create marketing content, enable sales teams, gather customer insights, conduct market analysis, and maintain competitive intelligence.

INDUSTRY

Connected Workforce Software and Manufacturing

SHORT DESCRIPTION

As the Product Marketing Lead at L2L, you will shape product narratives, execute product launches, and drive sales enablement efforts to help manufacturing facilities improve efficiency and productivity.

Are you looking to join a company that is experiencing extreme growth? Do you want to be a pioneer in an industry that is at the forefront of digital transformation? If so, keep reading - this may be the perfect opportunity for you.

About L2L:

L2L is on a mission to empower workers to manufacture better together. The Connected Workforce Software market is exploding, and L2L is at the forefront, providing software that enables manufacturing facilities to drive efficiency and productivity across the plant floor. Our modern technology provides real-time visibility and action-driving tools that enable the entire workforce to systematically identify and solve problems, and provides workers with the personalized information they need to do their best work. L2L improves overall equipment effectiveness, reduces unplanned downtime, and ensures managers have the insights they need to make better decisions.

L2L recently acquired SwipeGuide, a European trailblazer in mobile-first frontline training and visual job aids for the manufacturing workforce. Together, we empower our customers by delivering actionable data and powerful frontline training solutions that enable every worker to perform like a seasoned pro.

L2L is backed by M33 Growth, a growth-focused private equity firm in Boston Massachusetts that provides both capital and resources to develop already-great businesses into market leaders.

The Role:

As our Product Marketing Lead, you will play a pivotal role in shaping the narrative behind our best-in-call products. Reporting into our VP of Marketing, you will drive product-market fit for L2L solutions with product positioning and messaging that resonates with prospects and helps achieve revenue growth.

You’ll develop effective go-to-market product launches and sustain assets and motions that drive opportunities, further enabling our sales team. We are looking for someone who can effectively address our customers pain points so we can help them manufacture better together.

Responsibilities:

Product positioning and messaging:
- Own the product marketing roadmap and strategy: value proposition, Go-to-market strategy and launch timeline (pre-launch, launch, and post-launch), coordinate marketing channels together with VP of marketing (social media, content marketing, influencers, PR, events, email…), track performance of product marketing efforts.
- Define and refine the product's value proposition and messaging to resonate with target customers.
- Narrative design to help create a compelling and engaging story around the product.
- Definition of buyer and user personas and GtM templates per persona.
- Develop compelling and competitive product positioning and messaging for L2L solutions.
- Key business metrics (TTV, Adoption metrics: breadth, depth, time, and duration, CLT, CRR, Market share research, Retention rate, Churn rate, CRC), market intelligence, and value description per segment; jobs-to-be-done canvas.
Go-to-market strategy:
- Develop and execute comprehensive go-to-market strategies for product launches and feature updates. Campaign planning for product launches; coordinate with stakeholders (marketing, product, and sales) to communicate launches timely and efficiently:
- Manage product updates and retirements from a commercial perspective.
- Support/drive pricing and packaging research.
Content creation:
- Content mapping per persona and stage of the buying process.
- Support in the creation and maintenance of high-quality marketing content, including product-related content on the website and slide decks.
- Develop engaging clickable product tours (eg. Navattic or Storylane) and webinars to educate and excite the target audience about L2L’s solutions.
- Manage the product marketing content calendar and ensure timely delivery.
Sales enablement:
- Equip the sales team with the knowledge and tools needed to effectively sell the product.
- Support in the development of sales enablement materials, such as sales decks, battlecards, and product overviews/comparisons together with the sales enablement manager.
- Conduct regular sales training sessions to keep the team up-to-date on product features, benefits, and competitive landscape together with Sales Enablement and Product Management.
Customer insights and feedback:
- Gather and analyze customer feedback to identify opportunities for product improvement and new product development (VoC program). Use customer insights to inform product strategy (Product team) and messaging (Marketing team).
- Win-loss analysis.
Market analysis and competitive intelligence:
- Monitor market trends and competitor activities to identify opportunities and threats.
- Conduct competitive analysis to understand the competitive landscape and differentiate our product.
- Develop competitive intelligence reports to inform product strategy and marketing efforts.
- Support with Analyst relationship management and timelines.
- Value stream management to maximize value for customer across entire journey