Product Marketing Manager

Full Time • Austin, TX, United States of America

118,000 - 189,000 (Yearly) Added 3 weeks, 2 days ago

Summary

LOCATION

Flexible - In Office

QUALIFICATIONS

12+ years of product marketing or related experience with a focus on cybersecurity or enterprise technology; bachelor's degree in marketing, business, or a technical field; MBA preferred; strong analytical, communication, and collaboration skills.

RESPONSIBILITIES

Develop product positioning and messaging, conduct market research, lead go-to-market plans, create customer-facing content, enable sales teams, capture customer stories, engage with industry analysts, and track performance metrics.

INDUSTRY

Cybersecurity and Enterprise Technology

SHORT DESCRIPTION

Seeking an experienced Product Marketing Manager to drive go-to-market success for enterprise security solutions in a fast-paced environment at Broadcom's Enterprise Security Group.

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Job Description:

Job Description: Product Marketing Manager

Location: Flexible - In Office
Team: Enterprise Security Group (ESG)
Experience Level: Senior (12+ years)

About Broadcom's Enterprise Security Group

Broadcom’s Enterprise Security Group delivers advanced cybersecurity solutions designed to protect enterprises from sophisticated threats. Our mission is to empower businesses to secure their digital environments while ensuring compliance, reliability, and trust.

We’re seeking an experienced Product Marketing Manager with a strong cybersecurity background to help drive the go-to-market (GTM) success of our enterprise security solutions. This role offers the opportunity to make a significant impact in a fast-paced and innovative environment.

Key Responsibilities

Strategic Product Positioning:
Develop compelling product positioning, messaging, and value propositions that resonate with enterprise security buyers and align with the market landscape.
Market and Competitive Intelligence:
Conduct market research to identify trends, customer needs, and competitive dynamics. Collaborate with internal teams to incorporate these insights into product strategies.
Go-to-Market (GTM) Leadership:
Lead cross-functional teams to execute successful GTM plans. Ensure alignment between product management, sales, and marketing for consistent delivery.
Content Development:
Create and oversee the development of customer-facing content, including datasheets, whitepapers, solution briefs, case studies, and webinars, to highlight the benefits of Broadcom’s security solutions.
Sales Enablement:
Equip the sales team with tools, training, and resources to effectively communicate the value of our security solutions. Create sales guides, presentations, and competitive battle cards.
Customer Advocacy:
Work with customer success teams to capture customer stories and testimonials. Use these insights to refine messaging and support marketing campaigns.
Analyst Relations:
Collaborate with industry analysts to position Broadcom as a leader in enterprise security solutions and ensure alignment with industry trends.
Performance Metrics:
Define and track key performance indicators (KPIs) to measure the success of product marketing efforts and inform future strategies.

Required Qualifications

Experience:
- 12+ years of product marketing or related experience, with a strong focus on cybersecurity or enterprise technology.
- Proven success in launching and marketing B2B enterprise security solutions.
Industry Knowledge:
- Deep understanding of the cybersecurity landscape, including threat trends, compliance requirements, and enterprise security architectures (e.g., Zero Trust, Secure Access Service Edge).
Skills:
- Exceptional communication and storytelling abilities.
- Strong analytical and strategic thinking skills.
- Ability to simplify complex concepts into clear and compelling narratives.
- Proficiency with marketing tools, CRM platforms, and analytics.
Collaboration:
- Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams.
Education:
- Bachelor’s degree in marketing, business, or a technical field; MBA or advanced degree preferred.

Preferred Qualifications

Familiarity with Broadcom’s cybersecurity solutions or equivalent enterprise-grade security products.
Experience working with global teams and managing multiple stakeholders.
Certifications such as CISSP, CISM, or equivalent are a plus.

What We Offer

Competitive compensation package.
Comprehensive health and wellness benefits.
Opportunities for professional growth in a cutting-edge technology environment.
The chance to work with a global leader in enterprise technology solutions.

If you’re a seasoned product marketing professional with a passion for cybersecurity and a drive to make a difference, we want to hear from you!

Apply now and join us in shaping the future of enterprise security.

Additional Job Description:

Compensation and Benefits

The annual base salary range for this position is $118,000 - $189,000

This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.

Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.

Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.

If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

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