Product Marketing Manager
LOCATION
Remote with quarterly in-person meetings
QUALIFICATIONS
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus, with 5+ years of experience in product marketing, particularly in a startup environment. Strong track record of collaboration with product management teams and proficiency in marketing tools.
RESPONSIBILITIES
Conduct market research, develop product positioning and messaging, plan and execute go-to-market strategies, create marketing materials, enable sales teams, and monitor performance metrics to refine strategies.
INDUSTRY
Automotive SaaS
SHORT DESCRIPTION
BizzyCar is seeking a results-driven Product Marketing Manager to lead marketing initiatives, craft product narratives, and enhance customer engagement, contributing to the company's growth in the automotive care experience.
BizzyCar is a B2B SaaS company transforming the automotive care experience for consumers, dealerships, and
We are solving a $22B industry challenge, with over 70 million cars on the road having unresolved recalls. BizzyCar is a
About the role
We are seeking a dynamic and results-driven Product Marketing Manager to lead our outbound marketing initiatives. In this role, you will be responsible for crafting compelling product narratives, developing effective go-to-market strategies, and driving customer engagement. Your efforts will directly contribute to BizzyCar's growth and the success of our innovative solutions in the automotive industry.
Key Responsibilities
- Market Research & Analysis:
- Conduct comprehensive market research to understand customer needs, industry trends, and the competitive landscape.
- Analyze data to identify opportunities for product positioning and differentiation.
- Product Positioning & Messaging:
- Develop clear and compelling product positioning and messaging that resonates with target audiences.
- Translate complex technical features into customer-centric benefits.
- Go-to-Market Strategy:
- Plan and execute product launches, ensuring cross-functional alignment and timely delivery.
- Collaborate with sales, product management, and other stakeholders to develop and implement marketing strategies that drive product adoption and revenue growth.
- Content Development:
- Create and manage a variety of marketing materials, including sales collateral, presentations, case studies, and digital content.
- Ensure all content aligns with brand guidelines and effectively communicates product value propositions.
- Sales Enablement:
- Equip the sales team with the necessary tools, training, and information to effectively sell BizzyCar's products.
- Develop and deliver product training sessions and create sales enablement materials.
- Performance Monitoring & Reporting:
- Track and analyze the performance of product marketing initiatives using relevant KPIs.
- Gather feedback from customers and sales teams to refine messaging and strategies.
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in product marketing or a similar role.
- Startup experience is a must; familiarity with fast-paced, growth-oriented environments is essential.
- Proven track record of collaborating within Product Management teams to deliver successful go-to-market strategies.
- Strong understanding of product marketing principles, market research methodologies, and customer segmentation.
- Excellent written and verbal communication skills, with the ability to craft compelling messages and simplify complex concepts.
- Demonstrated ability to work collaboratively across teams and manage multiple projects simultaneously.
- Proficiency in marketing tools and analytics platforms.
- Creative thinker with a customer-centric mindset and strong problem-solving skills.
Why Join BizzyCar?
We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and benefits package including paid time off, medical, dental, vision and equity benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture. To learn more about our company please visit: www.BizzyCar.com.
BizzyCar, Inc. does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.
At this time, the company does not provide sponsorship for U.S. visas or immigration benefits. To that end, the company does not provide financial, legal or administrative support for employment-based U.S. immigration benefits. In compliance with the Immigration Reform and Control Act of 1986, and as a condition of employment, all employees must complete the Form I-9 and present unexpired documents showing that the employee is legally authorized to work for any employer in the United States.
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