Product Marketing Manager
LOCATION
Broomfield, CO; New York, NY (Hybrid Schedule: M/F remote, T/W/TH in-office)
QUALIFICATIONS
4+ years of product marketing or B2B technology experience, strong familiarity with marketing tools, experience with Large Language Models, and excellent communication skills.
RESPONSIBILITIES
Lead go-to-market strategies, develop sales enablement materials, craft product messaging, conduct market and competitive analysis, and utilize advanced tools for campaign effectiveness.
INDUSTRY
Ad Tech
SHORT DESCRIPTION
As a Product Marketing Manager at Magnite, you will create impactful marketing strategies to drive product adoption and revenue growth while collaborating across teams in a fast-paced environment.
As a Product Marketing Manager, you will lead go-to-market strategies for Magnite’s products and services, translating technical details into compelling narratives that drive adoption and revenue growth. You’ll leverage market insights, competitive analysis, and strategic product direction to craft messaging that differentiates Magnite in the ad tech ecosystem.
- Go-to-Market Strategy: Collaborate with product, sales, and marketing teams to design and execute GTM strategies that drive product adoption and revenue. Expand the depth and breadth of GTM launches and associated integrated marketing campaigns, with measurable outcomes
- Sales Enablement + Content: Develop high-quality enablement materials centered on storytelling, including presentations, interactive web content, datasheets, demo videos, solution guides, and more, to support the commercialization of our products
- Messaging and Positioning: Craft differentiated product messaging that aligns with Magnite’s brand narratives, enhancing competitive positioning in the market
- Market and Competitive Analysis: Partner with cross-functional teams, analysts, and clients to gain insights into the competitive landscape and guide product strategy
- AI and Automation: Use advanced tools, including LLMs such as ChatGPT, to streamline the development of marketing assets, improve team productivity, and enhance campaign effectiveness
- 4+ years of product marketing, marketing, or product management experience in B2B technology, preferably SaaS or ad tech
- Strong familiarity with tools such as Marketo, Asana, Google Workspace, Pendo, Miro, Tableau, ChatGPT, Google Analytics, Jira, Coda, and Salesforce, and the ability to manipulate data sets for insights
- Experience leveraging Large Language Models (LLMs) like ChatGPT to enhance content creation, optimize workflows, and support decision-making
- Understanding of programmatic advertising or ad tech ecosystems is preferred but not required
- Proven ability to influence cross-functional teams, foster productive debates, and craft narratives that resonate with technical and non-technical audiences
- Strong written and verbal communication skills, with the ability to create engaging content across multiple mediums
- Collaborative mindset with excellent interpersonal skills to engage with colleagues, teams, and external stakeholders
- Comprehensive Healthcare Coverage for You and Your Family from Day One
- Generous Time Off
- Holiday Breaks and Quarterly Wellness Days
- Equity and Employee Stock Purchase Plan
- Family-Focused Benefits and Parental Leave
- 401k Retirement Savings Plan with Employer Match
- Disability and Life Insurance
- Cell Phone Subsidy
- Fitness and Wellness Reimbursement
- Community Service and Volunteer Events
- Company-Matched Charitable Contributions
- Wellness Coach and Mental Health Support
- Career Development Initiatives and a Career Growth Framework
- Culture and Inclusion Programs
- Bonusly Peer-to-Peer Recognition Program
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