Product Marketing Manager

Career Fulfillment & Culture

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic. Deque's core values are central to our culture of customer satisfaction. Do you share them?

• Innovation with results that matter
• Deliver what you promise
• Can-do attitude
• Open, direct & respectful communications
• We care deeply
• We practice humility

At Deque, you’ll work with the best and brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches. Accessibility Consultants at Deque also love their jobs because of the support systems in place.

Deque experts regularly contribute to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.

Position Description

We are looking for a Product Marketing who will embrace our mission and get stuff done. The team structure is flat and collaborative, you will report to the Head of Product Marketing but work closely with our product management counterparts, services experts, sales, solution engineers and the demand generation team.

Primary Responsibilities

• Partner with product management and become an expert on all the user and business (decision-maker) personas of Deque products
• Launches: Develop the launch strategy, product messaging, copy and execute the launch plan.
• Content development: Support the demand team, plan the campaigns and develop content assets such as ebooks, blogs, whitepapers, web materials, and webinars for the complete buyer journey.
• Competitive Marketing: Develop the processes and content to understand and monitor the competitive landscape to inform product teams and sales teams.
• Sales enablement: Work collaboratively with sales and our accessibility experts and strategic consultants to develop competitive battlecards, solution collateral, use-cases, customer studies and TCO or ROI assets to assist sales in progressing deals.
• Case Studies

Requirements

• 5-7 years of product & technical marketing experience.
• Strong copywriting skills (please attach a work sample such as a blog or attributed article)
• Solid track record of delivering demos, webinars, videos, technical collateral, benchmark documents, ROI/value-oriented assessments, etc.
• Startup experience: Curiosity, eagerness to learn and the ability to bounce back from mistakes and withstand change
• Ideal: In-depth background in web development or SDLC tools and platforms and bring that ideal mix of enterprise B2B SaaS and PLG

About Deque

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.
We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 475,000 extensions installed and over 5,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Job Location

• Remote

How to Apply

• Apply by submitting your resume and a cover letter. Applications without a cover letter will not be considered.

In your cover letter

• Explain your interest in joining Deque and how you align with our Core Values
• Depict key attributes that differentiate you as a candidate

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required. The expected salary range is 120K - 145K but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees.

Thank you for your interest in joining our exciting company!

xCdSBZ0P1v