Product Marketing Manager, Digital Ad Products

Role: Product Marketing Manager, Digital Ad Products

Reports to : General Manager, US Digital

Hybrid Role (3 days per week in Entravision’s Santa Monica office)

We are looking for a Product Marketing Manager who will develop the go-to-market strategy for our digital advertising solutions. You will partner closely with cross-functional stakeholders in sales, ad operations, marketing and account management to assess key gaps and develop the strategic direction for our portfolio of digital advertising products sold to local businesses.

You will use your product marketing experience and business-to-business marketing knowledge to develop the strategy, bring together cross-functional stakeholders to socialize your plans and then execute your plans with the sales team.. You understand market trends, the competitive landscape, and have experience applying those to positively influence advertisers.

Responsibilities:

• Owner of Entravision’s digital advertising product solution suite with a strong understanding of digital advertising/marketing.
• Team with GM to develop go-to-market strategy for Entravision’s digital advertising products.
• Team with GM to define the value proposition of new products and create effective sales collateral including sell sheets, sales pitch decks, case studies and packages.

- Use strong storytelling skills to help build narratives to help sales teams solution-sell to advertisers. - Write sales talking points that sellers can use while pitching Entravision solutions.

• Partner closely with the Sales team to deeply understand advertiser pain points, form business requirements and prioritize solutions to influence the direction of product development.
• Partner with cross-functional teams to develop and execute regional programs and initiatives.

Qualifications

• 
  BA/BS degree or above.
• 3+ years of product marketing or paid media experience with digital ad products.
• 3+ years of experience in the digital advertising industry.
• Strong knowledge of leading digital platforms (ex Meta, Google Ads, programmatic media).
• Strong knowledge of sales and marketing processes.
• Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different business verticals.
• Previous experience crafting product positioning
• A fast learner with a good sense of judgment and original thinking.
• A commercial mindset with experience building business cases from market research and analysis.
• Excellent communication, organizational and analytical skills.
• Hispanic marketing experience a plus.

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