Plaid

Product Marketing Manager - Enterprise

Full Time • San Francisco, CA, United States of America

129,600 - 194,400 (Yearly) Added 1 month, 1 week ago

Summary

LOCATION

San Francisco, New York, Washington D.C., London, Amsterdam (Hybrid work model)

QUALIFICATIONS

8+ years of experience, with at least 5 years in product marketing or a strategic go-to-market role at a B2B software company. Strong written and verbal communication skills, ability to collaborate with cross-functional teams, and a deep understanding of customer value delivery.

RESPONSIBILITIES

Lead marketing and product strategy for Enterprise customers, create messaging and content for various industry verticals, develop competitive intelligence strategies, partner with sales to enhance customer acquisition, and oversee pricing and monetization approaches.

INDUSTRY

Fintech and B2B Software

SHORT DESCRIPTION

Drive cross-functional marketing efforts and product strategy aimed at reaching Enterprise customers across multiple industries, while empowering sales teams to effectively connect with target audiences.

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

In this role you will be responsible for leading and shaping our cross functional marketing efforts and product strategy to reach Enterprise customers across industries, including telco, mortgage, gaming, insurance, consumer lending, healthcare and more. Together with cross-functional leaders, you will be defining the strategy, building a strong narrative for Enterprise and enabling our sales and revenue teams to effectively sell to target audiences.

Responsibilities

- Work with Revenue segment leaders to drive key elements of the upmarket journey including designing a solution marketing approach, buyer and executive messaging, foundational sales materials and supported programs, competitive intelligence, and an integrated marketing strategy.
- Create programs and content that speaks to our priority audiences and verticals: Telco, gaming, mortgage, et al.
- Lead the messaging and positioning for our Enterprise segment and priority industry verticals – creating the Enterprise narrative and pitch across Plaid’s external assets including .com, sales pitch, 1-pagers, events, webinars, etc.
- You will work closely with cross functional leaders across Revenue, Product, and Marketing (paid, customer, lifecycle, web) to meet Enterprise business goals.
- You will partner with our lighthouse customers across all priority segments to unlock co-marketing opportunities.
- Partner with Comms to lead analyst relations programs, including working directly with analysts on briefings, inquiries, and key projects.
- Spearhead competitive intelligence strategy and projects that help us acquire customers and land competitive deals.
- Develop an approach for pricing and monetization for enterprise.

Qualifications

- 8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company
- Outstanding written communication skills – comfortable developing marketing and sales content that resonates with lenders.
- Desire to engage deeply with cross-functional partners across Revenue, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value.
- Strong presence and verbal communicator

$129,600 - $194,400 a year

Target base salary for this role is between $129,600 and $194,400 per year. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.

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