Product Marketing Manager, Fresh Water

Product Marketing Manager – Freshwater

Fish Division

Shimano North America Holding, Inc. is a global company that produces products for bicycling and fishing markets. Our fishing division produces and sells products under the Shimano, G. Loomis, Power Pro and Jackall brands.

We are seeking a Product Marketing Manager - Freshwater to join our Fish team!! At Shimano, we welcome your talent, innovation, and enthusiasm.

We offer an exceptional array of employee benefits and incentives and are proud to support our employees' health and happiness. We offer paid time off, medical, dental, vision, employer-matching 401k, wellness incentives, a fully equipped onsite gym, rideshare program, and much more.

Job Summary:

The Product Marketing Manager - Freshwater represents Shimano’s brands and produces all promotional efforts within the product category. This role communicates and engages with all members of the internal team, media and consumers. The key to success in this position is to consistently interact with the product category manager, pro staff, and various personalities while providing best in class marketing assets.

The Product Marketing Manager - Freshwater is the ambassador for all Shimano’s brands, driving all promotional activities within the product category. This role involves engaging with internal teams, media, dealers, and consumers to effectively communicate and promote the brand. Success in this position hinges on regular collaboration with the product category manager, pro staff, and diverse stakeholders to deliver top-tier marketing assets.

Job Level:

Experienced

Essential Duties/Responsibilities:

• Plan, coordinate, and execute local events, trade shows, and promotional activities, managing logistics, vendor relationships, and on-site operations to ensure successful execution.
• Create events and trip reports for continual process improvement.
• Implement and oversee marketing campaigns, events, and promotions tailored to specific regional markets, ensuring alignment with overall marketing strategy and business objectives.
• Engage directly with dealers and consumers to build relationships, gather feedback, and drive engagement, representing the brand professionally and effectively in all interactions.
• Demonstrate product features and benefits to customers and consumers through hands-on experiences, such as fishing, to inform purchases and create positive, memorable experiences.
• Coordinate global promotional efforts and develop engaging content to effectively market across international markets.
• Collaborate with the sales and product teams to provide marketing support, including lead generation activities, promotional materials, and local market insights.
• Conduct market research through marketing activities to identify local trends, competitive landscape, and customer preferences, utilizing insights to adapt marketing strategies and tactics.
• Conduct thorough competitor analysis and formulate plans to enhance Shimano positioning based on insights gained.
• Develop and distribute marketing materials, including brochures, flyers, and digital content, tailored to local markets, ensuring consistency with brand messaging and design guidelines.
• Monitor and analyze the effectiveness of field marketing activities, providing regular reports and recommendations to improve performance and ROI.
• Manage and track the budget for product marketing activities, ensuring efficient use of resources and adherence to financial guidelines.
• Design and implement strategic plans specifically tailored to freshwater markets.
• Develop and execute comprehensive Go-To-Market strategies to effectively position new products, ensuring alignment with market needs and driving consumer engagement.
• Work closely with the marketing team, sales team, product team and other departments to align field marketing efforts with broader company goals and strategies.
• Effectively plan and lead projects working directly and collaboratively with cross-functional teams, internal key stakeholders and external partners.
• Process annual pro staff and personality contracts for category pro/MBA members.
• Provide metrics, feedback and evaluation on pro staff involved in the market.
• Reports to Senior Marketing Manager.
• Work four days in the office and one day remote.

Job Qualifications:

• 5+ years experience in product marketing or a related role.
• Strong analytical and strategic thinking skills to develop and implement effective marketing strategies.
• Thorough understanding of category management selling concepts and tools.
• Must have proficient computer skills, database management and Microsoft Word, Excel, and PowerPoint.
• Excellent communication and presentation abilities to convey product value to various stakeholders.
• Communicates confidently both orally and in writing.
• Experience with digital marketing and social media campaigns to reach and engage target audiences.
• Demonstrates persuasive selling skills.
• Proficiency in marketing analytics and CRM tools to track and measure campaign performance.
• Ability to collaborate cross-functionally with product development, sales, and other teams.
• Creative problem-solving skills to address marketing challenges and opportunities.
• Knowledge of market research techniques to understand customer needs and market trends.
• Project management skills to oversee the execution of marketing campaigns and initiatives.
• Highly responsive and adaptable to changing market conditions and business needs.
• Able to conduct presentations to internal and external groups.
• Maintains a clean driving record and can safely operate a full-size truck and trailer as needed.
• Willing to travel up to 3 - 5 days a week.
• Always representing the company in a professional and knowledgeable manner.
• Interacts with and makes presentations to Shimano – Japan and other global Shimano offices to coordinate all marketing efforts.

Education:

A bachelor’s degree in marketing or business is preferred or equivalent experience.

NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualification associated with the job. Shimano North America reserves the right to modify and change responsibilities and duties herein without notice.

Shimano North America is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status or any classification protected by federal, state, or local law.